Columbia vs Swanndri:Which is more popular by branded search in New Zealand?
In August 2026, Swanndri had more branded searches than Columbia among outdoor clothing brands in New Zealand. Swanndri was estimated to have 30K branded searches compared to Columbia’s 2.9K, and held a 9.5% Share of Search versus Columbia’s 0.92%.
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Which is more popular in search, Columbia or Swanndri?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swanndri, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Columbia and Swanndri comparison changed over the last 12 months?
3 findings
- Swanndri was ahead of Columbia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 0.49% to 0.92%, and its estimated monthly branded searches moved from 1.2K to 2.9K.
- Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 7.6% to 9.5%, and its estimated monthly branded searches moved from 19.3K to 30K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
3 changes
In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.
Estimated monthly branded searches for Swanndri in New Zealand rose 55.1% over 11 measured months, from 19.3K to 30K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Columbia’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Columbia
13 branded search terms
- columbia benton springs fleece jacket
- columbia clothing
- columbia fleece jacket
- columbia jacket
- columbia mens watertight ii jacket
- columbia nz
- columbia rain jacket
- columbia ski jacket
- columbia sportswear
- columbia sportswear fleece
- columbia watertight 2 jacket
- columbia womens benton springs full zip fleece jacket
- puffy columbia jacket
Swanndri
23 branded search terms
- swanndri
- swanndri bush shirt
- swanndri clothing
- swanndri co nz
- swanndri coat
- swanndri hoodie
- swanndri jersey
- swanndri mariner zip neck jersey
- swanndri near me
- swanndri nz
- swanndri oilskin
- swanndri oilskin vest
- swanndri online
- swanndri outlet
- swanndri quarter zip
- swanndri sale
- swanndri shirts
- swanndri stores
- swanndri tower junction
- swanndri vest
- swanndri womens
- swanndri womens jacket
- swanndri wool jacket
Put your own brand in this comparison
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