Converse vs Skechers:Which is more popular by branded search in New Zealand?
In August 2026, Skechers had more branded searches than Converse among sneaker brands in New Zealand. Skechers was estimated to have 55.2K branded searches compared to Converse’s 23.6K, and held a 10% Share of Search versus Converse’s 4.3%.
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Which is more popular in search, Converse or Skechers?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skechers, Converse. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Converse and Skechers comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Converse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Converse’s estimated Share of Search among sneaker brands in New Zealand moved from 4.8% to 4.3%, and its estimated monthly branded searches moved from 23.7K to 23.6K.
- Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 56.4K to 55.2K.
How did search popularity change for New Zealand sneaker brands in August 2026?
1 change
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Converse’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Converse
24 branded search terms
- black converse
- cdg converse
- converse
- converse 1 star
- converse all star
- converse bags
- converse chuck 70
- converse chuck taylor
- converse chuck taylor all star
- converse com
- converse flatforms
- converse high tops
- converse near me
- converse new zealand
- converse nz
- converse online
- converse outlet
- converse run star
- converse shoes
- converse sneakers
- high heel converse
- knee high converse
- white converse
- white leather converse
Skechers
21 branded search terms
- skechers
- skechers arch fit
- skechers black shoes
- skechers boots
- skechers co nz
- skechers go walk
- skechers henderson
- skechers ladies shoes
- skechers mens shoes
- skechers near me
- skechers nz
- skechers online
- skechers sale
- skechers sandals
- skechers shoes
- skechers slip ons
- skechers slippers
- skechers sneakers
- skechers uno
- skechers westgate
- skechers work shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.