Brandwave

KEEN vs Timberland:Which is more popular?

In September 2026, Timberland had more branded searches than KEEN among steel toe boot brands in New Zealand. Timberland had about 9,040 branded searches, while KEEN had 20. Timberland made up 25.7% of all steel toe boot brand searches we track, and KEEN accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about steel toe boot brands, Timberland appeared in one of the five answers and KEEN in none.

Among steel toe boot brands in New Zealand in September 2026

Who do people search for more?

Timberland, about 452 searches for every 1 for KEEN

Timberland 9K searchesKEEN 20 searches

Who does AI mention more?

Timberland, mentioned in 1 of 5 answers, KEEN in 0

Timberland in 1 of 5KEEN in 0 of 5

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Top steel toe boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Timberland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KEEN did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steel Blue1st
  2. Oliver2nd
  3. Blundstone3rd
  4. Timberland4th
  5. Dr. Martens–
  6. KEEN–
  7. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steel toe boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KEEN or Timberland more popular in search?

This chart shows how often people search Google for KEEN and Timberland by name. Each line represents a brand's share of searches for all seven steel toe boot brands we track, month by month, from searches in New Zealand.

KEEN and Timberland among steel toe boot brands in New Zealand, by month

Share of searches by month for Timberland, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensTimberlandBlundstoneOliverSteel BlueKEENCaterpillar
Oct 202560.5%24.3%10.9%2.5%1.7%0.11%0.03%
Nov 202560.8%25.6%9.8%2.2%1.4%0.17%0.02%
Dec 202561.3%26.7%9.1%1.8%0.97%0.1%0.02%
Jan 202662.3%23.5%10.5%1.9%1.6%0.08%0.05%
Feb 202660.5%22.7%12.4%2.8%1.5%0.1%0.06%
Mar 202660.1%22.5%12.4%3.4%1.5%0.08%0.08%
Apr 202657.4%26.2%12.3%2.5%1.5%0.12%0.02%
May 202658.2%25.7%12.1%2.4%1.4%0.07%0.07%
Jun 202659.8%21.5%12.4%4.7%1.5%0.1%0.05%
Jul 202652%27.7%14%4.9%1.2%0.13%0.05%
Aug 202652%29%14.8%2.3%1.6%0.11%0.11%
Sep 202655.8%25.7%14.2%2.5%1.7%0.06%0.03%

How has the KEEN and Timberland comparison changed over the last 12 months?

3 findings
  • Timberland was ahead of KEEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KEEN’s share of searches among steel toe boot brands in New Zealand moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 40 to 20.
  • Across the 12 months ending September 2026, Timberland’s share of searches among steel toe boot brands in New Zealand moved from 24.3% to 25.7%, and its estimated monthly branded searches moved from 8.6K to 9K.

How did search popularity change for New Zealand steel toe boot brands in September 2026?

2 changes

  1. In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%.

  2. In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using KEEN’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KEEN

1 branded search term

  • keen hiking boots nz

Timberland

4 branded search terms

  • timberland
  • timberland loafers
  • timberland sale
  • timberland sylvia park

How the Brand Demand Index is measured

Other head-to-heads among steel toe boot brands

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