Blundstone vs Timberland:Which is more popular?
In September 2026, Timberland had more branded searches than Blundstone among steel toe boot brands in New Zealand. Timberland had about 9,040 branded searches, while Blundstone had 5,000. Timberland made up 25.7% of all steel toe boot brand searches we track, and Blundstone accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about steel toe boot brands, Blundstone appeared in three of the five answers and Timberland in one. Blundstone was mentioned before Timberland in three out of four answers that named either.
Who do people search for more?
Timberland, about 81% more searches than Blundstone
Who does AI mention more?
Blundstone, mentioned in 3 of 5 answers, Timberland in 1
Who does AI recommend more?
Blundstone, named ahead of Timberland in 3 of 4 answers
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Top steel toe boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blundstone was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Timberland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blundstone was listed before Timberland in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steel toe boot brands
5 answers
Asked ChatGPT
“Which steel toe boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steel toe boot brands in New Zealand?”
Asked ChatGPT
“What's the best steel toe boot brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“steel toe boots nz”
Searched Google, AI Overview
“best work boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blundstone or Timberland more popular in search?
This chart shows how often people search Google for Blundstone and Timberland by name. Each line represents a brand's share of searches for all seven steel toe boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Timberland, Blundstone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Oliver | Steel Blue | KEEN | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 24.3% | 10.9% | 2.5% | 1.7% | 0.11% | 0.03% |
| Nov 2025 | 60.8% | 25.6% | 9.8% | 2.2% | 1.4% | 0.17% | 0.02% |
| Dec 2025 | 61.3% | 26.7% | 9.1% | 1.8% | 0.97% | 0.1% | 0.02% |
| Jan 2026 | 62.3% | 23.5% | 10.5% | 1.9% | 1.6% | 0.08% | 0.05% |
| Feb 2026 | 60.5% | 22.7% | 12.4% | 2.8% | 1.5% | 0.1% | 0.06% |
| Mar 2026 | 60.1% | 22.5% | 12.4% | 3.4% | 1.5% | 0.08% | 0.08% |
| Apr 2026 | 57.4% | 26.2% | 12.3% | 2.5% | 1.5% | 0.12% | 0.02% |
| May 2026 | 58.2% | 25.7% | 12.1% | 2.4% | 1.4% | 0.07% | 0.07% |
| Jun 2026 | 59.8% | 21.5% | 12.4% | 4.7% | 1.5% | 0.1% | 0.05% |
| Jul 2026 | 52% | 27.7% | 14% | 4.9% | 1.2% | 0.13% | 0.05% |
| Aug 2026 | 52% | 29% | 14.8% | 2.3% | 1.6% | 0.11% | 0.11% |
| Sep 2026 | 55.8% | 25.7% | 14.2% | 2.5% | 1.7% | 0.06% | 0.03% |
How has the Blundstone and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Blundstone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among steel toe boot brands in New Zealand moved from 10.9% to 14.2%, and its estimated monthly branded searches moved from 3.9K to 5K.
- Across the 12 months ending September 2026, Timberland’s share of searches among steel toe boot brands in New Zealand moved from 24.3% to 25.7%, and its estimated monthly branded searches moved from 8.6K to 9K.
How did search popularity change for New Zealand steel toe boot brands in September 2026?
2 changes
In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%.
In September 2026, Blundstone lost share of searches among steel toe boot brands in New Zealand, from 14.8% to 14.2%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Blundstone’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
9 branded search terms
- blundstone
- blundstone 1306
- blundstone 500
- blundstone 585
- blundstone 600
- blundstone 659
- blundstone clogs
- blundstone gumboot
- blundstone rotoflex
Timberland
4 branded search terms
- timberland
- timberland loafers
- timberland sale
- timberland sylvia park
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