KEEN vs Steel Blue:Which is more popular?
In September 2026, Steel Blue had more branded searches than KEEN among steel toe boot brands in New Zealand. Steel Blue had about 590 branded searches, while KEEN had 20. Steel Blue made up 1.7% of all steel toe boot brand searches we track, and KEEN accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about steel toe boot brands, Steel Blue appeared in all five answers and KEEN in none.
Who do people search for more?
Steel Blue, about 30 searches for every 1 for KEEN
Who does AI mention more?
Steel Blue, mentioned in every answer we collected
Who does AI recommend more?
Steel Blue, the only one of the two named
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Top steel toe boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steel Blue appeared in all five answers. KEEN did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steel toe boot brands
5 answers
Asked ChatGPT
“Which steel toe boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steel toe boot brands in New Zealand?”
Asked ChatGPT
“What's the best steel toe boot brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“steel toe boots nz”
Searched Google, AI Overview
“best work boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KEEN or Steel Blue more popular in search?
This chart shows how often people search Google for KEEN and Steel Blue by name. Each line represents a brand's share of searches for all seven steel toe boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Steel Blue, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Oliver | Steel Blue | KEEN | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 24.3% | 10.9% | 2.5% | 1.7% | 0.11% | 0.03% |
| Nov 2025 | 60.8% | 25.6% | 9.8% | 2.2% | 1.4% | 0.17% | 0.02% |
| Dec 2025 | 61.3% | 26.7% | 9.1% | 1.8% | 0.97% | 0.1% | 0.02% |
| Jan 2026 | 62.3% | 23.5% | 10.5% | 1.9% | 1.6% | 0.08% | 0.05% |
| Feb 2026 | 60.5% | 22.7% | 12.4% | 2.8% | 1.5% | 0.1% | 0.06% |
| Mar 2026 | 60.1% | 22.5% | 12.4% | 3.4% | 1.5% | 0.08% | 0.08% |
| Apr 2026 | 57.4% | 26.2% | 12.3% | 2.5% | 1.5% | 0.12% | 0.02% |
| May 2026 | 58.2% | 25.7% | 12.1% | 2.4% | 1.4% | 0.07% | 0.07% |
| Jun 2026 | 59.8% | 21.5% | 12.4% | 4.7% | 1.5% | 0.1% | 0.05% |
| Jul 2026 | 52% | 27.7% | 14% | 4.9% | 1.2% | 0.13% | 0.05% |
| Aug 2026 | 52% | 29% | 14.8% | 2.3% | 1.6% | 0.11% | 0.11% |
| Sep 2026 | 55.8% | 25.7% | 14.2% | 2.5% | 1.7% | 0.06% | 0.03% |
How has the KEEN and Steel Blue comparison changed over the last 12 months?
3 findings
- Steel Blue was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN’s share of searches among steel toe boot brands in New Zealand moved from 0.11% to 0.06%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Steel Blue’s share of searches among steel toe boot brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand steel toe boot brands in September 2026?
1 change
In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KEEN’s and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KEEN
1 branded search term
- keen hiking boots nz
Steel Blue
1 branded search term
- steelblue
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