Brandwave

How popular isKing Gee?

In September 2026, people searched for King Gee by name about 470 times in New Zealand, a 6.8% increase from the previous year. These searches made up 0.97% of all New Zealand workwear brand searches, placing King Gee 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about workwear brands, King Gee appeared in one of the five answers and was the eighth most recommended of the 14.

Search and AI answers in September 2026

King Gee is the 11th most searched of 14 competitors and the eighth most recommended in AI answers.

  1. SwanndriShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. KaiwakaShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Carhartt WIPShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Cactus OutdoorShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  5. King GeeShare of searches 0.97%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+9 more

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Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, King Gee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. King Gee is the eighth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FXD1st
  2. Hard Yakka2nd
  3. Bisley3rd
  4. Syzmik4th
  5. Kaiwaka5th
  6. Swanndri6th
  7. Bison6th
  8. King Gee8th
  9. Cactus Outdoor9th
  10. Carhartt WIP–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hard Yakka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FXD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bisley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaiwaka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Syzmik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swanndri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bison2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • King Gee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carhartt WIP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about workwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which workwear brands compete with King Gee?

King Gee against workwear brands in New Zealand, by month

Share of searches by month for Swanndri, Kaiwaka, Carhartt WIP, Cactus Outdoor, Bison, Hard Yakka, FXD, Bisley, King Gee. The figures are in the table below the chart.

View monthly share of searches table
MonthSwanndriKaiwakaCarhartt WIPCactus OutdoorBisonHard YakkaFXDBisleySyzmikDickiesKing GeePortwestCaterpillarMongrel
Oct 202530.9%19.1%19.5%11%5.9%4.1%2.5%2.4%1.3%1.8%0.89%0.59%0.14%0.06%
Nov 202538.6%20%17.4%7.9%4.3%3.7%2%2.1%1.1%1.2%0.84%0.5%0.16%0.05%
Dec 202533.1%28.7%18.3%8%3.4%2.8%1.3%1.5%0.74%1%0.64%0.29%0.09%0.04%
Jan 202625.6%27.1%20.2%10.9%3.8%4.1%2.2%2.2%1.2%1.3%0.69%0.4%0.1%0.08%
Feb 202628.9%24.2%19.6%9.8%4.2%4.6%2.1%2.3%1.1%1.4%0.98%0.51%0.11%0.09%
Mar 202633.5%19.5%19.2%11.5%3.3%3.6%2.3%2.1%1.3%1.8%0.99%0.61%0.09%0.05%
Apr 202641.3%17.6%18.1%9.5%2.7%2.8%1.8%1.6%0.87%2.2%0.72%0.59%0.1%0.06%
May 202642.1%17%16.5%9.5%3.5%2.9%2%1.9%1.1%2.3%0.63%0.62%0.1%0.04%
Jun 202647.3%14.1%15.5%8.8%3.2%3.1%2%1.7%1.1%2.1%0.5%0.56%0.07%0.05%
Jul 202642.6%14.4%16.5%9.5%6.3%2.9%2%2%1.3%1.4%0.55%0.52%0.1%0.04%
Aug 202640.8%16.3%18.2%8.8%3.9%2.8%2.4%2.1%1.5%1.4%0.94%0.72%0.11%0.03%
Sep 202634%19.4%19.2%9.1%5%3.6%2.8%2.3%1.5%1.4%0.97%0.66%0.1%0.06%

  1. 1.Swanndri

    34%

    Held 1st. 16.5K estimated branded searches, -34.2% vs prior month. Share -6.8 points.

  2. 2.Kaiwaka

    19.4%

    Moved from 3rd to 2nd. 9.4K estimated branded searches, -6% vs prior month. Share +3.1 points.

  3. 3.Carhartt WIP

    19.2%

    Moved from 2nd to 3rd. 9.3K estimated branded searches, -16.8% vs prior month. Share +1 points.

  4. 4.Cactus Outdoor

    9.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

  5. 5.Bison

    5%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Hard Yakka

    3.6%

    Held 6th. 1.8K estimated branded searches, +1.7% vs prior month. Share +0.8 points.

  7. 7.FXD

    2.8%

    Held 7th. 1.4K estimated branded searches, -6.8% vs prior month. Share +0.4 points.

  8. 8.Bisley

    2.3%

    Held 8th. 1.1K estimated branded searches, -13.1% vs prior month. Share +0.2 points.

  9. 9.Syzmik

    1.5%

    Held 9th. 710 estimated branded searches, -24.5% vs prior month. Share -0.1 points.

  10. 10.Dickies

    1.4%

    Held 10th. 690 estimated branded searches, -20.7% vs prior month. Share 0 points.

  11. 11.King Gee

    0.97%

    Held 11th. 470 estimated branded searches, -19% vs prior month. Share 0 points.

  12. 12.Portwest

    0.66%

    Held 12th. 320 estimated branded searches, -27.3% vs prior month. Share -0.1 points.

  13. 13.Caterpillar

    0.1%

    Held 13th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

  14. 14.Mongrel

    0.06%

    Held 14th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between King Gee and its closest rivals

Every comparison with King Gee

12 comparisons

How has branded search demand for King Gee changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for King Gee in New Zealand rose from 440 to 470.
  • Across the 12 months ending September 2026, King Gee’s share of searches among workwear brands in New Zealand held steady, from 0.89% to 0.97%.

How did search popularity change for New Zealand workwear brands in September 2026?

6 changes

  1. In September 2026, Kaiwaka overtook Carhartt WIP to rank 2nd among workwear brands in New Zealand, with 19.4% of the searches.

  2. In September 2026, Bison gained share of searches among workwear brands in New Zealand, from 3.9% to 5%.

  3. In September 2026, Carhartt WIP gained share of searches among workwear brands in New Zealand, from 18.2% to 19.2%.

  4. In September 2026, Hard Yakka gained share of searches among workwear brands in New Zealand, from 2.8% to 3.6%.

  5. In September 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 40.8% to 34%.

  6. FXD’s share of searches among workwear brands in New Zealand has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.

How are King Gee’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using King Gee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • king gee
  • king gee boots
  • king gee pants
  • king gee shoes
  • king gee shorts
  • king gee workwear
  • kinggee
  • kinggee shorts
  • kinggee workwear

Do you work for King Gee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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