FXD vs King Gee:Which is more popular by branded search in New Zealand?
In August 2026, FXD had more branded searches than King Gee among workwear brands in New Zealand. FXD was estimated to have 1.5K branded searches compared to King Gee’s 920, and held a 25.3% Share of Search versus King Gee’s 15.2%.
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Which is more popular in search, FXD or King Gee?
Compare the workwear brands New Zealand tradies and workers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FXD, King Gee. The figures are in the table below the chart.
View monthly share of search table
| Month | Hard Yakka | FXD | King Gee | Mongrel |
|---|---|---|---|---|
| Oct 2025 | 57.1% | 23.2% | 13.5% | 6.3% |
| Nov 2025 | 60.4% | 22.7% | 14.2% | 2.7% |
| Dec 2025 | 60.7% | 20.6% | 14.5% | 4.2% |
| Jan 2026 | 62.2% | 22.3% | 12.5% | 3% |
| Feb 2026 | 61.8% | 20.2% | 14.3% | 3.7% |
| Mar 2026 | 56.6% | 24.4% | 15.4% | 3.6% |
| Apr 2026 | 57.5% | 24.1% | 14.6% | 3.8% |
| May 2026 | 58.5% | 23.5% | 14.1% | 3.9% |
| Jun 2026 | 61.4% | 23.7% | 11% | 3.9% |
| Jul 2026 | 61.9% | 23.9% | 10.8% | 3.4% |
| Aug 2026 | 55.6% | 25.3% | 15.2% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the FXD and King Gee comparison changed over the last 12 months?
3 findings
- FXD was ahead of King Gee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FXD’s estimated Share of Search among workwear brands in New Zealand moved from 23.2% to 25.3%, and its estimated monthly branded searches moved from 1.3K to 1.5K.
- Across the 11 months ending August 2026, King Gee’s estimated Share of Search among workwear brands in New Zealand moved from 13.5% to 15.2%, and its estimated monthly branded searches moved from 750 to 920.
How did search popularity change for New Zealand workwear brands in August 2026?
2 changes
In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.
In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.
How each brand is measured
Brandwave collects information about searches that people make online using FXD’s and King Gee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FXD
11 branded search terms
- fxd
- fxd hoodie
- fxd near me
- fxd nz
- fxd online
- fxd pants
- fxd shorts
- fxd work boots
- fxd work pants
- fxd work shorts
- fxd workwear
King Gee
16 branded search terms
- king gee
- king gee boots
- king gee near me
- king gee nz
- king gee pants
- king gee shoes
- king gee shorts
- king gee work boots
- king gee work pants
- king gee work shirts
- king gee workwear
- kinggee
- kinggee nz
- kinggee shorts
- kinggee work pants
- kinggee workwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.