Brandwave

How popular isKing Gee in search?

In August 2026, there were an estimated 920 branded searches for King Gee in New Zealand which is up 22.7% over the last 11 months. King Gee holds 15.2% estimated Share of Search among New Zealand workwear brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Hard Yakka55.6%
  2. FXD25.3%
  3. King Gee15.2%
  4. Mongrel3.8%
King Gee website (opens in a new tab)

Follow King Gee and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which workwear brands compete with King Gee?

King Gee against workwear brands in New Zealand, by month

Share of Search by month for Hard Yakka, FXD, King Gee, Mongrel. The figures are in the table below the chart.

View monthly share of search table
MonthHard YakkaFXDKing GeeMongrel
Oct 202557.1%23.2%13.5%6.3%
Nov 202560.4%22.7%14.2%2.7%
Dec 202560.7%20.6%14.5%4.2%
Jan 202662.2%22.3%12.5%3%
Feb 202661.8%20.2%14.3%3.7%
Mar 202656.6%24.4%15.4%3.6%
Apr 202657.5%24.1%14.6%3.8%
May 202658.5%23.5%14.1%3.9%
Jun 202661.4%23.7%11%3.9%
Jul 202661.9%23.9%10.8%3.4%
Aug 202655.6%25.3%15.2%3.8%
Sep 2026————

  1. 1.Hard Yakka

    55.6%

    held 1st · 3.4K estimated branded searches · -8.2% vs prior month · -6.3 points

  2. 2.FXD

    25.3%

    held 2nd · 1.5K estimated branded searches · +8.5% vs prior month · +1.5 points

  3. 3.King Gee

    15.2%

    held 3rd · 920 estimated branded searches · +43.8% vs prior month · +4.4 points

  4. 4.Mongrel

    3.8%

    held 4th · 230 estimated branded searches · +15% vs prior month · +0.4 points

Compare search popularity between King Gee and its closest rivals

How has branded search demand for King Gee changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for King Gee in New Zealand rose from 750 to 920.
  • Across the 11 months ending August 2026, King Gee’s estimated Share of Search among workwear brands in New Zealand increased from 13.5% to 15.2%.
  • Across the 11 months ending August 2026, King Gee’s estimated Share of Search among workwear brands in New Zealand peaked at 15.4% in March 2026 and was lowest at 10.8% in July 2026.

How did search popularity change for New Zealand workwear brands in August 2026?

  1. In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.

  2. In August 2026, FXD gained estimated Share of Search among workwear brands in New Zealand, from 23.9% to 25.3%.

  3. In August 2026, Hard Yakka lost estimated Share of Search among workwear brands in New Zealand, from 61.9% to 55.6%.

  4. Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.

How is King Gee measured?

Brandwave collects information about searches that people make online using King Gee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • king gee
  • king gee boots
  • king gee near me
  • king gee nz
  • king gee pants
  • king gee shoes
  • king gee shorts
  • king gee work boots
  • king gee work pants
  • king gee work shirts
  • king gee workwear
  • kinggee
  • kinggee nz
  • kinggee shorts
  • kinggee work pants
  • kinggee workwear

Do you work for King Gee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is King Gee your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record