King Gee vs Mongrel:Which is more popular by branded search in New Zealand?
In August 2026, King Gee had more branded searches than Mongrel among workwear brands in New Zealand. King Gee was estimated to have 920 branded searches compared to Mongrel’s 230, and held a 15.2% Share of Search versus Mongrel’s 3.8%.
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Which is more popular in search, King Gee or Mongrel?
Compare the workwear brands New Zealand tradies and workers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for King Gee, Mongrel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hard Yakka | FXD | King Gee | Mongrel |
|---|---|---|---|---|
| Oct 2025 | 57.1% | 23.2% | 13.5% | 6.3% |
| Nov 2025 | 60.4% | 22.7% | 14.2% | 2.7% |
| Dec 2025 | 60.7% | 20.6% | 14.5% | 4.2% |
| Jan 2026 | 62.2% | 22.3% | 12.5% | 3% |
| Feb 2026 | 61.8% | 20.2% | 14.3% | 3.7% |
| Mar 2026 | 56.6% | 24.4% | 15.4% | 3.6% |
| Apr 2026 | 57.5% | 24.1% | 14.6% | 3.8% |
| May 2026 | 58.5% | 23.5% | 14.1% | 3.9% |
| Jun 2026 | 61.4% | 23.7% | 11% | 3.9% |
| Jul 2026 | 61.9% | 23.9% | 10.8% | 3.4% |
| Aug 2026 | 55.6% | 25.3% | 15.2% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the King Gee and Mongrel comparison changed over the last 12 months?
3 findings
- King Gee was ahead of Mongrel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, King Gee’s estimated Share of Search among workwear brands in New Zealand moved from 13.5% to 15.2%, and its estimated monthly branded searches moved from 750 to 920.
- Across the 11 months ending August 2026, Mongrel’s estimated Share of Search among workwear brands in New Zealand moved from 6.3% to 3.8%, and its estimated monthly branded searches moved from 350 to 230.
How did search popularity change for New Zealand workwear brands in August 2026?
2 changes
In August 2026, King Gee gained estimated Share of Search among workwear brands in New Zealand, from 10.8% to 15.2%.
Estimated monthly branded searches for Mongrel in New Zealand fell 34.3% over 11 measured months, from 350 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using King Gee’s and Mongrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
King Gee
16 branded search terms
- king gee
- king gee boots
- king gee near me
- king gee nz
- king gee pants
- king gee shoes
- king gee shorts
- king gee work boots
- king gee work pants
- king gee work shirts
- king gee workwear
- kinggee
- kinggee nz
- kinggee shorts
- kinggee work pants
- kinggee workwear
Mongrel
2 branded search terms
- mongrel boots
- mongrel work boots
Put your own brand in this comparison
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