Brandwave

How popular isFAE?

In September 2026, people searched for FAE by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.39% of all New Zealand forestry mulcher brand searches, placing FAE fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

FAE is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. John DeereShare of searches 66.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KubotaShare of searches 30%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FAEShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CaterpillarShare of searches 0.19%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. FAE is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which forestry mulcher brands compete with FAE?

FAE against forestry mulcher brands in New Zealand, by month

Share of searches by month for John Deere, Kubota, Bobcat, FAE. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

  1. 1.John Deere

    66.5%

    Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.8 points.

  2. 2.Kubota

    30%

    Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.

  3. 3.Bobcat

    2.7%

    Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  4. 4.FAE

    0.39%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caterpillar

    0.19%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SEPPI M

    0.19%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between FAE and its closest rivals

How has branded search demand for FAE changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FAE in New Zealand rose from 10 to 20.
  • Across the 12 months ending September 2026, FAE rose from 5th to 4th among forestry mulcher brands in New Zealand.

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

3 changes

  1. In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.

  2. In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.

  3. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are FAE’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FAE’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fae mulcher

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How the Brand Demand Index is measured

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