Brandwave

Bobcat vs FAE:Which is more popular?

In September 2026, Bobcat had more branded searches than FAE among forestry mulcher brands in New Zealand. Bobcat had about 140 branded searches, while FAE had 20. Bobcat made up 2.7% of all forestry mulcher brand searches we track, and FAE accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in all five answers and Bobcat in none.

Among forestry mulcher brands in New Zealand in September 2026

Who do people search for more?

Bobcat, about 7 searches for every 1 for FAE

Bobcat 140 searchesFAE 20 searches

Who does AI mention more?

FAE, mentioned in every answer we collected

FAE in 5 of 5Bobcat in 0 of 5

Who does AI recommend more?

FAE, the only one of the two named

FAE first in 3Bobcat never named

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. Bobcat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobcat or FAE more popular in search?

This chart shows how often people search Google for Bobcat and FAE by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.

Bobcat and FAE among forestry mulcher brands in New Zealand, by month

Share of searches by month for Bobcat, FAE. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

How has the Bobcat and FAE comparison changed over the last 12 months?

3 findings
  • Bobcat was ahead of FAE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobcat’s share of searches among forestry mulcher brands in New Zealand moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, FAE’s share of searches among forestry mulcher brands in New Zealand moved from 0.17% to 0.39%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

2 changes

  1. In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.

  2. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobcat’s and FAE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

FAE

1 branded search term

  • fae mulcher

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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