Brandwave

FAE vs Kubota:Which is more popular?

In September 2026, Kubota had more branded searches than FAE among forestry mulcher brands in New Zealand. Kubota had about 1,540 branded searches, while FAE had 20. Kubota made up 30% of all forestry mulcher brand searches we track, and FAE accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in all five answers and Kubota in none.

Among forestry mulcher brands in New Zealand in September 2026

Who do people search for more?

Kubota, about 77 searches for every 1 for FAE

Kubota 1.5K searchesFAE 20 searches

Who does AI mention more?

FAE, mentioned in every answer we collected

FAE in 5 of 5Kubota in 0 of 5

Who does AI recommend more?

FAE, the only one of the two named

FAE first in 3Kubota never named

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. Kubota did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FAE or Kubota more popular in search?

This chart shows how often people search Google for FAE and Kubota by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.

FAE and Kubota among forestry mulcher brands in New Zealand, by month

Share of searches by month for Kubota, FAE. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

How has the FAE and Kubota comparison changed over the last 12 months?

3 findings
  • Kubota was ahead of FAE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FAE’s share of searches among forestry mulcher brands in New Zealand moved from 0.17% to 0.39%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 12 months ending September 2026, Kubota’s share of searches among forestry mulcher brands in New Zealand moved from 25.2% to 30%, and its estimated monthly branded searches held steady at 1.5K.

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

1 change

  1. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using FAE’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FAE

1 branded search term

  • fae mulcher

Kubota

5 branded search terms

  • kubota
  • kubota digger
  • kubota rtv
  • kubota skid steer
  • kubota zero turn

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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