Brandwave

FAE vs SEPPI M:Which is more popular?

In September 2026, FAE had more branded searches than SEPPI M among forestry mulcher brands in New Zealand. FAE had about 20 branded searches, while SEPPI M had 10. FAE made up 0.39% of all forestry mulcher brand searches we track, and SEPPI M accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in all five answers and SEPPI M in three. FAE was mentioned before SEPPI M in two out of three answers.

Among forestry mulcher brands in New Zealand in September 2026

Who do people search for more?

FAE, about 2 searches for every 1 for SEPPI M

FAE 20 searchesSEPPI M 10 searches

Who does AI mention more?

FAE, mentioned in every answer we collected

FAE in 5 of 5SEPPI M in 3 of 5

Who does AI recommend more?

FAE, named ahead of SEPPI M in 2 of 3 answers

FAE first in 2SEPPI M first in 1

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. SEPPI M was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FAE was listed before SEPPI M in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FAE or SEPPI M more popular in search?

This chart shows how often people search Google for FAE and SEPPI M by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.

FAE and SEPPI M among forestry mulcher brands in New Zealand, by month

Share of searches by month for FAE, SEPPI M. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

How has the FAE and SEPPI M comparison changed over the last 12 months?

3 findings
  • FAE was ahead of SEPPI M in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FAE’s share of searches among forestry mulcher brands in New Zealand moved from 0.17% to 0.39%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 12 months ending September 2026, SEPPI M’s share of searches among forestry mulcher brands in New Zealand moved from 0.17% to 0.19%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

1 change

  1. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FAE’s and SEPPI M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FAE

1 branded search term

  • fae mulcher

SEPPI M

1 branded search term

  • seppi

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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