Brandwave

Caterpillar vs SEPPI M:Which is more popular?

In September 2026, Caterpillar and SEPPI M were level in searches among forestry mulcher brands in New Zealand, with an estimated 10 branded searches each, at 0.19% of the total each. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, SEPPI M appeared in three of the five answers and Caterpillar in one. SEPPI M was mentioned before Caterpillar in every answer.

Among forestry mulcher brands in New Zealand in September 2026

Who do people search for more?

Caterpillar and SEPPI M are searched for about as often as each other.

Caterpillar 10 searchesSEPPI M 10 searches

Who does AI mention more?

SEPPI M, mentioned in 3 of 5 answers, Caterpillar in 1

SEPPI M in 3 of 5Caterpillar in 1 of 5

Who does AI recommend more?

SEPPI M, named ahead of Caterpillar in every answer

SEPPI M first in 3Caterpillar never first

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SEPPI M was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Caterpillar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SEPPI M was listed before Caterpillar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Caterpillar or SEPPI M more popular in search?

This chart shows how often people search Google for Caterpillar and SEPPI M by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.

Caterpillar and SEPPI M among forestry mulcher brands in New Zealand, by month

Share of searches by month for Caterpillar, SEPPI M. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

How has the Caterpillar and SEPPI M comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

0 changes

Neither Caterpillar nor SEPPI M moved beyond provider rounding among forestry mulcher brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caterpillar’s and SEPPI M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • caterpillar forestry mulcher

SEPPI M

1 branded search term

  • seppi

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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