Brandwave

Caterpillar vs Kubota:Which is more popular?

In September 2026, Kubota had more branded searches than Caterpillar among forestry mulcher brands in New Zealand. Kubota had about 1,540 branded searches, while Caterpillar had 10. Kubota made up 30% of all forestry mulcher brand searches we track, and Caterpillar accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, Caterpillar appeared in one of the five answers and Kubota in none.

Among forestry mulcher brands in New Zealand in September 2026

Who do people search for more?

Kubota, about 154 searches for every 1 for Caterpillar

Kubota 1.5K searchesCaterpillar 10 searches

Who does AI mention more?

Caterpillar, mentioned in 1 of 5 answers, Kubota in 0

Caterpillar in 1 of 5Kubota in 0 of 5

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caterpillar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kubota did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Caterpillar or Kubota more popular in search?

This chart shows how often people search Google for Caterpillar and Kubota by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.

Caterpillar and Kubota among forestry mulcher brands in New Zealand, by month

Share of searches by month for Kubota, Caterpillar. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

How has the Caterpillar and Kubota comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

0 changes

Neither Caterpillar nor Kubota moved beyond provider rounding among forestry mulcher brands in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Caterpillar’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • caterpillar forestry mulcher

Kubota

5 branded search terms

  • kubota
  • kubota digger
  • kubota rtv
  • kubota skid steer
  • kubota zero turn

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

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