Reel mower brands in New Zealand:Which are most popular?
In September 2026, Ryobi was the most searched reel mower brand in New Zealand, accounting for 60.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Masport was mentioned most often, in four of the five answers. Ozito was recommended most often, coming first in one out of two responses that gave a list.
RyobiShare of searches 60.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
John DeereShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OzitoShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
FiskarsShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
MasportShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top reel mower brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Masport was mentioned most often, in four of the five answers. Ozito was recommended most often, coming first in one out of two answers that gave a list. Masport was second, and Fiskars was third. Ryobi, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ozito1st
- Masport2nd
- Fiskars3rd
- Ryobi–
- John Deere–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reel mower brands
5 answers
Asked ChatGPT
“Which reel mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reel mower brands in New Zealand?”
Asked ChatGPT
“What's the best reel mower brand in New Zealand for a small lawn?”
Searched Google, AI Overview
“manual lawn mower”
Searched Google, AI Overview
“lawn mower brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which reel mower brands do people search for most?
This chart shows how often people search Google for each reel mower brand by name. Each line represents a brand's share of searches for all six reel mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, John Deere, Ozito, Fiskars, Masport. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | John Deere | Ozito | Fiskars | Masport | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.8% | 9% | 6.4% | 5.6% | 0.06% |
| Nov 2025 | 60.8% | 19.9% | 8.6% | 4.8% | 5.9% | 0.05% |
| Dec 2025 | 58.9% | 21.9% | 9.2% | 5.8% | 4.3% | 0% |
| Jan 2026 | 57.7% | 21.1% | 10.8% | 5.4% | 5% | 0% |
| Feb 2026 | 55.3% | 24.1% | 10.8% | 4.9% | 4.9% | 0.07% |
| Mar 2026 | 57.8% | 22.4% | 9.8% | 4.5% | 5.4% | 0% |
| Apr 2026 | 54.8% | 23.4% | 10.6% | 5.4% | 5.8% | 0.07% |
| May 2026 | 51.2% | 26.9% | 9.7% | 6.7% | 5.4% | 0.07% |
| Jun 2026 | 50.7% | 26.4% | 12% | 5.4% | 5.4% | 0% |
| Jul 2026 | 51.7% | 23.4% | 12.6% | 7.5% | 4.7% | 0.08% |
| Aug 2026 | 54.9% | 23.5% | 10.8% | 6% | 4.9% | 0.07% |
| Sep 2026 | 60.8% | 20.1% | 9% | 5.2% | 4.9% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 10.9K | +33.4% | +6 points | |
| 2, held 2nd | 20.1% | 3.6K | +3.2% | -3.3 points | |
| 3, held 3rd | 9% | 1.6K | 0% | -1.8 points | |
| 4, held 4th | 5.2% | 920 | +3.4% | -0.8 points | |
| 5, held 5th | 4.9% | 880 | +22.2% | +0.1 points | |
| 6, held 6th | 0.06% | 10 | 0% | 0 points |
1.
Ryobi60.8%
Held 1st. 10.9K estimated branded searches, +33.4% vs prior month. Share +6 points.
20.1%
Held 2nd. 3.6K estimated branded searches, +3.2% vs prior month. Share -3.3 points.
3.
Ozito9%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
Fiskars5.2%
Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.8 points.
5.
Masport4.9%
Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
0.06%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among reel mower brands in New Zealand?
6 brands
In September 2026, Ryobi was the most searched among reel mower brands in New Zealand, with an estimated 10.9K branded searches, 60.8% of all searches for the six we track. John Deere is in 2nd place, 40.7 percentage points behind at 20.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ryobi | 53.1% → 60.8% | 60.8%Sep 2026 | 50.7%Jun 2026 | 1st |
| John Deere | 25.8% → 20.1% | 26.9%May 2026 | 19.9%Nov 2025 | 2nd |
| Ozito | 9% | 12.6%Jul 2026 | 8.6%Nov 2025 | 3rd |
| Fiskars | 6.4% → 5.2% | 7.5%Jul 2026 | 4.5%Mar 2026 | 4th |
| Masport | 5.6% → 4.9% | 5.9%Nov 2025 | 4.3%Dec 2025 | 5th |
| Greenworks | 0.06% | 0.08%Jul 2026 | 0%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ryobi’s share of searches among reel mower brands in New Zealand increased from 53.1% to 60.8%.
- Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand decreased from 25.8% to 20.1%.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand decreased from 6.4% to 5.2%.
- Across the 12 months ending September 2026, Masport’s share of searches among reel mower brands in New Zealand decreased from 5.6% to 4.9%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among reel mower brands in New Zealand peaked at 60.8% in September 2026 and was lowest at 50.7% in June 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand peaked at 26.9% in May 2026 and was lowest at 19.9% in November 2025.
- Across the 12 months ending September 2026, Ozito’s share of searches among reel mower brands in New Zealand peaked at 12.6% in July 2026 and was lowest at 8.6% in November 2025.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand peaked at 7.5% in July 2026 and was lowest at 4.5% in March 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among reel mower brands in New Zealand peaked at 5.9% in November 2025 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Ozito and Greenworks held steady: their share of searches among reel mower brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand reel mower brands in September 2026?
5 changes
In September 2026, Ryobi gained share of searches among reel mower brands in New Zealand, from 54.9% to 60.8%.
In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%.
In September 2026, Ozito lost share of searches among reel mower brands in New Zealand, from 10.8% to 9%.
In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.
Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
Compare popularity between leading brands
- Ryobi vs John Deere: compare popularity
- Ryobi vs Ozito: compare popularity
- Ryobi vs Fiskars: compare popularity
- Ryobi vs Masport: compare popularity
- John Deere vs Ozito: compare popularity
- John Deere vs Fiskars: compare popularity
- John Deere vs Masport: compare popularity
- Ozito vs Fiskars: compare popularity
- Ozito vs Masport: compare popularity
- Fiskars vs Masport: compare popularity
- Compare any of these brands
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