Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 1,170 times in New Zealand, a 14% decrease from the previous year. These searches made up 5.2% of all New Zealand reel mower brand searches, placing Fiskars fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about reel mower brands, Fiskars appeared in one of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Fiskars is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. RyobiShare of searches 60.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. John DeereShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OzitoShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. FiskarsShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. MasportShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top reel mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ozito1st
  2. Masport2nd
  3. Fiskars3rd
  4. Ryobi–
  5. John Deere–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reel mower brands

5 answers

  • Asked ChatGPT

    “Which reel mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Ozito
    3. 3Fiskars

  • Asked ChatGPT

    “What are the best reel mower brands in New Zealand?”

    1. 1Masport

  • Asked ChatGPT

    “What's the best reel mower brand in New Zealand for a small lawn?”

    1. 1Ozito
    2. 2Masport

  • Searched Google, AI Overview

    “manual lawn mower”

    1. 1Ozito

  • Searched Google, AI Overview

    “lawn mower brands”

    1. 1Masport

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which reel mower brands compete with Fiskars?

Fiskars against reel mower brands in New Zealand, by month

Share of searches by month for Ryobi, John Deere, Ozito, Fiskars, Masport. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiJohn DeereOzitoFiskarsMasportGreenworks
Oct 202553.1%25.8%9%6.4%5.6%0.06%
Nov 202560.8%19.9%8.6%4.8%5.9%0.05%
Dec 202558.9%21.9%9.2%5.8%4.3%0%
Jan 202657.7%21.1%10.8%5.4%5%0%
Feb 202655.3%24.1%10.8%4.9%4.9%0.07%
Mar 202657.8%22.4%9.8%4.5%5.4%0%
Apr 202654.8%23.4%10.6%5.4%5.8%0.07%
May 202651.2%26.9%9.7%6.7%5.4%0.07%
Jun 202650.7%26.4%12%5.4%5.4%0%
Jul 202651.7%23.4%12.6%7.5%4.7%0.08%
Aug 202654.9%23.5%10.8%6%4.9%0.07%
Sep 202660.8%20.1%9%5.2%4.9%0.06%

  1. 1.Ryobi

    60.8%

    Held 1st. 10.9K estimated branded searches, +33.4% vs prior month. Share +6 points.

  2. 2.John Deere

    20.1%

    Held 2nd. 3.6K estimated branded searches, +3.2% vs prior month. Share -3.3 points.

  3. 3.Ozito

    9%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Fiskars

    5.2%

    Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.8 points.

  5. 5.Masport

    4.9%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

17 comparisons

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand decreased from 6.4% to 5.2%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand peaked at 7.5% in July 2026 and was lowest at 4.5% in March 2026.

How did search popularity change for New Zealand reel mower brands in September 2026?

5 changes

  1. In September 2026, Ryobi gained share of searches among reel mower brands in New Zealand, from 54.9% to 60.8%.

  2. In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%.

  3. In September 2026, Ozito lost share of searches among reel mower brands in New Zealand, from 10.8% to 9%.

  4. In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.

  5. Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Fiskars’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars paper cutter
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

Do you work for Fiskars? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 133%Show ranking
Pruning saw brands4th of 82.8%Show ranking
Reel mower brands4th of 65.2%Shown above
Hedge shears brands2nd of 49.8%Show ranking
Tree loppers brands2nd of 311.5%Show ranking
Bolt cutters brands3rd of 511.8%Show ranking
Tin snips brands2nd of 615.5%Show ranking
Creator with pink hair and a pink jacket

Is Fiskars your brand?

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