Fiskars vs Masport:Which is more popular?
In September 2026, Fiskars and Masport were level in searches among reel mower brands in New Zealand, with an estimated 920 versus 880 branded searches, at 5.2% and 4.9% of the total. When we asked ChatGPT and Google AI Overviews about reel mower brands, Masport appeared in four of the five answers and Fiskars in one. Masport was mentioned before Fiskars in every answer.
Who do people search for more?
Fiskars and Masport are searched for about as often as each other.
Who does AI mention more?
Masport, mentioned in 4 of 5 answers, Fiskars in 1
Who does AI recommend more?
Masport, named ahead of Fiskars in every answer
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Top reel mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fiskars was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masport was listed before Fiskars in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ozito1st- Masport2nd
Fiskars3rd
Ryobi–
John Deere–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reel mower brands
5 answers
Asked ChatGPT
“Which reel mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best reel mower brands in New Zealand?”
Asked ChatGPT
“What's the best reel mower brand in New Zealand for a small lawn?”
Searched Google, AI Overview
“manual lawn mower”
Searched Google, AI Overview
“lawn mower brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fiskars or Masport more popular in search?
This chart shows how often people search Google for Fiskars and Masport by name. Each line represents a brand's share of searches for all six reel mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fiskars, Masport. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | John Deere | Ozito | Fiskars | Masport | Greenworks |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.8% | 9% | 6.4% | 5.6% | 0.06% |
| Nov 2025 | 60.8% | 19.9% | 8.6% | 4.8% | 5.9% | 0.05% |
| Dec 2025 | 58.9% | 21.9% | 9.2% | 5.8% | 4.3% | 0% |
| Jan 2026 | 57.7% | 21.1% | 10.8% | 5.4% | 5% | 0% |
| Feb 2026 | 55.3% | 24.1% | 10.8% | 4.9% | 4.9% | 0.07% |
| Mar 2026 | 57.8% | 22.4% | 9.8% | 4.5% | 5.4% | 0% |
| Apr 2026 | 54.8% | 23.4% | 10.6% | 5.4% | 5.8% | 0.07% |
| May 2026 | 51.2% | 26.9% | 9.7% | 6.7% | 5.4% | 0.07% |
| Jun 2026 | 50.7% | 26.4% | 12% | 5.4% | 5.4% | 0% |
| Jul 2026 | 51.7% | 23.4% | 12.6% | 7.5% | 4.7% | 0.08% |
| Aug 2026 | 54.9% | 23.5% | 10.8% | 6% | 4.9% | 0.07% |
| Sep 2026 | 60.8% | 20.1% | 9% | 5.2% | 4.9% | 0.06% |
How has the Fiskars and Masport comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Masport took it in November 2025, Fiskars took it in December 2025, Masport took it in March 2026, Fiskars took it in May 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among reel mower brands in New Zealand moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 920.
- Across the 12 months ending September 2026, Masport’s share of searches among reel mower brands in New Zealand moved from 5.6% to 4.9%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for New Zealand reel mower brands in September 2026?
2 changes
In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.
Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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