Brandwave

How popular isGreenworks?

In September 2026, people searched for Greenworks by name about 550 times in New Zealand, an 11.3% decrease from the previous year. These searches made up 0.06% of all New Zealand reel mower brand searches, placing Greenworks sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about reel mower brands, Greenworks did not appear in any of the answers.

Search and AI answers in September 2026

Greenworks is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. RyobiShare of searches 60.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. John DeereShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OzitoShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. FiskarsShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. GreenworksShare of searches 0.06%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top reel mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Greenworks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ozito1st
  2. Masport2nd
  3. Fiskars3rd
  4. Ryobi–
  5. John Deere–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reel mower brands

5 answers

  • Asked ChatGPT

    “Which reel mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Ozito
    3. 3Fiskars

  • Asked ChatGPT

    “What are the best reel mower brands in New Zealand?”

    1. 1Masport

  • Asked ChatGPT

    “What's the best reel mower brand in New Zealand for a small lawn?”

    1. 1Ozito
    2. 2Masport

  • Searched Google, AI Overview

    “manual lawn mower”

    1. 1Ozito

  • Searched Google, AI Overview

    “lawn mower brands”

    1. 1Masport

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which reel mower brands compete with Greenworks?

Greenworks against reel mower brands in New Zealand, by month

Share of searches by month for Ryobi, John Deere, Ozito, Fiskars, Masport, Greenworks. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiJohn DeereOzitoFiskarsMasportGreenworks
Oct 202553.1%25.8%9%6.4%5.6%0.06%
Nov 202560.8%19.9%8.6%4.8%5.9%0.05%
Dec 202558.9%21.9%9.2%5.8%4.3%0%
Jan 202657.7%21.1%10.8%5.4%5%0%
Feb 202655.3%24.1%10.8%4.9%4.9%0.07%
Mar 202657.8%22.4%9.8%4.5%5.4%0%
Apr 202654.8%23.4%10.6%5.4%5.8%0.07%
May 202651.2%26.9%9.7%6.7%5.4%0.07%
Jun 202650.7%26.4%12%5.4%5.4%0%
Jul 202651.7%23.4%12.6%7.5%4.7%0.08%
Aug 202654.9%23.5%10.8%6%4.9%0.07%
Sep 202660.8%20.1%9%5.2%4.9%0.06%

  1. 1.Ryobi

    60.8%

    Held 1st. 10.9K estimated branded searches, +33.4% vs prior month. Share +6 points.

  2. 2.John Deere

    20.1%

    Held 2nd. 3.6K estimated branded searches, +3.2% vs prior month. Share -3.3 points.

  3. 3.Ozito

    9%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Fiskars

    5.2%

    Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.8 points.

  5. 5.Masport

    4.9%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Greenworks and its closest rivals

Every comparison with Greenworks

13 comparisons

How has branded search demand for Greenworks changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Greenworks in New Zealand fell from 620 to 550.
  • Across the 12 months ending September 2026, Greenworks’ share of searches among reel mower brands in New Zealand held steady at 0.06%.

How did search popularity change for New Zealand reel mower brands in September 2026?

5 changes

  1. In September 2026, Ryobi gained share of searches among reel mower brands in New Zealand, from 54.9% to 60.8%.

  2. In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%.

  3. In September 2026, Ozito lost share of searches among reel mower brands in New Zealand, from 10.8% to 9%.

  4. In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.

  5. Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are Greenworks’ branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Greenworks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electric greenworks chainsaw
  • greenworks brush cutter
  • greenworks chainsaw
  • greenworks chainsaw electric
  • greenworks earth auger
  • greenworks edger
  • greenworks electric chainsaw
  • greenworks lawn mower
  • greenworks leaf vacuum
  • greenworks line trimmer
  • greenworks power washer
  • greenworks push mower
  • greenworks reel mower
  • greenworks riding lawn mower
  • greenworks saws
  • greenworks snow blower
  • greenworks sprayer

Do you work for Greenworks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Greenworks compete?

Greenworks is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands8th of 80.1%Show ranking
Lawn mower brands9th of 100.73%Show ranking
Grass trimmer brands6th of 80.21%Show ranking
Riding lawn mower brands7th of 70%Show ranking
Earth auger brands8th of 80%Show ranking
Power washer brands8th of 80%Show ranking
Push mower brands7th of 80.05%Show ranking
Backpack sprayer brands6th of 70.45%Show ranking
Reel mower brands6th of 60.06%Shown above
Snow blower brands6th of 60%Show ranking
Lawn edger brands7th of 80.46%Show ranking
Leaf vacuum brands3rd of 40.06%Show ranking
Brush cutter brands5th of 50.07%Show ranking
Creator with pink hair and a pink jacket

Is Greenworks your brand?

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