Brandwave

How popular isFiskars?

In September 2026, people searched for Fiskars by name about 1,170 times in New Zealand, a 14% decrease from the previous year. These searches made up 15.5% of all New Zealand tin snips brand searches, placing Fiskars second out of six brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Fiskars did not appear in any of the answers.

Search and AI answers in September 2026

Fiskars is the second most searched of 6 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 75.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BahcoShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. IrwinShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Crescent WissShare of searches 0.15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crescent Wiss1st
  2. Irwin2nd
  3. Trojan3rd
  4. Bahco4th
  5. DeWalt–
  6. Fiskars–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tin snips brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tin snips brands compete with Fiskars?

Fiskars against tin snips brands in New Zealand, by month

Share of searches by month for DeWalt, Fiskars, Bahco, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFiskarsBahcoIrwinCrescent WissTrojan
Oct 202572%20.8%4.5%2.6%0.17%0%
Nov 202578.6%14.9%4.2%2.1%0.13%0%
Dec 202569.7%21.5%6.3%2.4%0.16%0%
Jan 202672.5%18.9%5.5%2.8%0.17%0.17%
Feb 202675.9%15.5%5.6%2.8%0.18%0%
Mar 202676.8%14.4%5.5%3.1%0.17%0%
Apr 202674.4%16.2%5.7%3.4%0.18%0.18%
May 202671.8%18.4%6.5%3.2%0.17%0%
Jun 202674.5%16.8%5.5%3%0.14%0.14%
Jul 202670.9%19%6.4%3.4%0.16%0%
Aug 202674.7%15.1%5.8%4.2%0.15%0%
Sep 202675.8%15.5%5.9%2.6%0.15%0%

  1. 1.DeWalt

    75.8%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Fiskars

    15.5%

    Held 2nd. 1K estimated branded searches, +0.99% vs prior month. Share +0.4 points.

  3. 3.Bahco

    5.9%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Irwin

    2.6%

    Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -1.6 points.

  5. 5.Crescent Wiss

    0.15%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Trojan

    0%

    Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Fiskars and its closest rivals

Every comparison with Fiskars

17 comparisons

How has branded search demand for Fiskars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fiskars in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand decreased from 20.8% to 15.5%.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among tin snips brands in New Zealand peaked at 21.5% in December 2025 and was lowest at 14.4% in March 2026.

How did search popularity change for New Zealand tin snips brands in September 2026?

4 changes

  1. In September 2026, DeWalt gained share of searches among tin snips brands in New Zealand, from 74.7% to 75.8%.

  2. In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.

  3. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  4. Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026.

How are Fiskars’ branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fiskars’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fiskars
  • fiskars fabric shears
  • fiskars garden tools
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars paper cutter
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

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How the Brand Demand Index is measured

Where does Fiskars compete?

Fiskars is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands5th of 133%Show ranking
Pruning saw brands4th of 82.8%Show ranking
Reel mower brands4th of 65.2%Show ranking
Hedge shears brands2nd of 49.8%Show ranking
Tree loppers brands2nd of 311.5%Show ranking
Bolt cutters brands3rd of 511.8%Show ranking
Tin snips brands2nd of 615.5%Shown above
Creator with pink hair and a pink jacket

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