How popular isIrwin?
In September 2026, people searched for Irwin by name about 190 times in New Zealand, an 11.8% increase from the previous year. These searches made up 2.6% of all New Zealand tin snips brand searches, placing Irwin fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Irwin appeared in four of the five answers and was the second most recommended of the six.
Irwin is the fourth most searched of 6 competitors and the second most recommended in AI answers.
DeWaltShare of searches 75.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FiskarsShare of searches 15.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BahcoShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
IrwinShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- Crescent WissShare of searches 0.15%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top tin snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crescent Wiss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Irwin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trojan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bahco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fiskars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tin snips brands
5 answers
Asked ChatGPT
“Which tin snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tin snips brands in New Zealand?”
Asked ChatGPT
“What's the best tin snips brand in New Zealand for metal cutting?”
Searched Google, AI Overview
“best tin snips”
Searched Google, AI Overview
“aviation snips”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tin snips brands compete with Irwin?
Share of searches by month for DeWalt, Fiskars, Bahco, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Fiskars | Bahco | Irwin | Crescent Wiss | Trojan |
|---|---|---|---|---|---|---|
| Oct 2025 | 72% | 20.8% | 4.5% | 2.6% | 0.17% | 0% |
| Nov 2025 | 78.6% | 14.9% | 4.2% | 2.1% | 0.13% | 0% |
| Dec 2025 | 69.7% | 21.5% | 6.3% | 2.4% | 0.16% | 0% |
| Jan 2026 | 72.5% | 18.9% | 5.5% | 2.8% | 0.17% | 0.17% |
| Feb 2026 | 75.9% | 15.5% | 5.6% | 2.8% | 0.18% | 0% |
| Mar 2026 | 76.8% | 14.4% | 5.5% | 3.1% | 0.17% | 0% |
| Apr 2026 | 74.4% | 16.2% | 5.7% | 3.4% | 0.18% | 0.18% |
| May 2026 | 71.8% | 18.4% | 6.5% | 3.2% | 0.17% | 0% |
| Jun 2026 | 74.5% | 16.8% | 5.5% | 3% | 0.14% | 0.14% |
| Jul 2026 | 70.9% | 19% | 6.4% | 3.4% | 0.16% | 0% |
| Aug 2026 | 74.7% | 15.1% | 5.8% | 4.2% | 0.15% | 0% |
| Sep 2026 | 75.8% | 15.5% | 5.9% | 2.6% | 0.15% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.8% | 5K | 0% | +1.1 points | |
| 2, held 2nd | 15.5% | 1K | +0.99% | +0.4 points | |
| 3, held 3rd | 5.9% | 390 | 0% | +0.1 points | |
| 4, held 4th | 2.6% | 170 | -39.3% | -1.6 points | |
| 5, held 5th | 0.15% | 10 | 0% | 0 points | |
| 6, held 6th | 0% | 0 | — | 0 points |
1.
DeWalt75.8%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +1.1 points.
2.
Fiskars15.5%
Held 2nd. 1K estimated branded searches, +0.99% vs prior month. Share +0.4 points.
3.
Bahco5.9%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Irwin2.6%
Held 4th. 170 estimated branded searches, -39.3% vs prior month. Share -1.6 points.
0.15%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Trojan0%
Held 6th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Irwin and its closest rivals
Every comparison with Irwin
22 comparisons
- Bahco vs Irwin
- GearWrench vs Irwin
- Irwin vs Kincrome
- Irwin vs Stahlwille
- Irwin vs Stanley
- Irwin vs Teng Tools
- Irwin vs Wera
- Irwin vs Wiha
- DeWalt vs Irwin
- Fiskars vs Irwin
- Irwin vs Knipex
- Irwin vs Makita
- Irwin vs Milwaukee
- Irwin vs OX Tools
- Irwin vs RIDGID
- Irwin vs Sutton Tools
- Irwin vs Midwest Snips
- Irwin vs Sidchrome
- Irwin vs Tajima
- Irwin vs Stanley
- Irwin vs Wiss
- Irwin vs Rothenberger
How has branded search demand for Irwin changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin in New Zealand rose from 170 to 190.
- Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 2.1% in November 2025.
How did search popularity change for New Zealand tin snips brands in September 2026?
4 changes
In September 2026, DeWalt gained share of searches among tin snips brands in New Zealand, from 74.7% to 75.8%.
In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.
Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026.
How are Irwin’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
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Where does Irwin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pipe cutter brands | 6th of 7 | 0.85% | Show ranking |
| Hand tool brands | 9th of 12 | 1.6% | Show ranking |
| Aviation snips brands | 5th of 6 | 1.6% | Show ranking |
| Chalk box brands | 4th of 5 | 1.9% | Show ranking |
| Bolt cutters brands | 4th of 5 | 2.1% | Show ranking |
| Spade bits brands | 3rd of 4 | 2.1% | Show ranking |
| Tin snips brands | 4th of 6 | 2.6% | Shown above |
| Pipe wrench brands | 5th of 5 | 5% | Show ranking |
| Tap wrench brands | 3rd of 3 | 17.9% | Show ranking |
| Coping saw brands | 2nd of 2 | 30.4% | Show ranking |
Is Irwin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.