Irwin vs Sutton Tools:Which is more popular?
In September 2026, Sutton Tools had more branded searches than Irwin among tap wrench brands in New Zealand. Sutton Tools had about 390 branded searches, while Irwin had 170. Sutton Tools made up 41.1% of all tap wrench brand searches we track, and Irwin accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about tap wrench brands, Sutton Tools appeared in three of the four answers and Irwin in one.
Who do people search for more?
Sutton Tools, about 2 searches for every 1 for Irwin
Who does AI mention more?
Sutton Tools, mentioned in 3 of 4 answers, Irwin in 1
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Top tap wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sutton Tools was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Irwin was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GearWrench1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tap wrench brands
4 answers
Asked ChatGPT
“Which tap wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tap wrench brands in New Zealand?”
Asked ChatGPT
“What's the best tap wrench brand in New Zealand for threading bolts?”
Searched Google, AI Overview
“best tap wrench”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tap wrench set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Irwin or Sutton Tools more popular in search?
This chart shows how often people search Google for Irwin and Sutton Tools by name. Each line represents a brand's share of searches for all three tap wrench brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sutton Tools, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | GearWrench | Sutton Tools | Irwin |
|---|---|---|---|
| Oct 2025 | 38.2% | 47.1% | 14.7% |
| Nov 2025 | 32.1% | 48.1% | 19.8% |
| Dec 2025 | 37.2% | 45.3% | 17.4% |
| Jan 2026 | 40% | 40% | 20% |
| Feb 2026 | 36.8% | 44.8% | 18.4% |
| Mar 2026 | 32.7% | 49% | 18.4% |
| Apr 2026 | 33.8% | 41.6% | 24.7% |
| May 2026 | 36.8% | 45.3% | 17.9% |
| Jun 2026 | 39.4% | 39.4% | 21.2% |
| Jul 2026 | 34.8% | 42.4% | 22.8% |
| Aug 2026 | 36.8% | 36.8% | 26.4% |
| Sep 2026 | 41.1% | 41.1% | 17.9% |
How has the Irwin and Sutton Tools comparison changed over the last 12 months?
3 findings
- Sutton Tools was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand moved from 14.7% to 17.9%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand moved from 47.1% to 41.1%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand tap wrench brands in September 2026?
2 changes
In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Irwin’s and Sutton Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irwin
2 branded search terms
- irwin clamps
- irwin tools
Sutton Tools
1 branded search term
- sutton tools
Other head-to-heads among tap wrench brands
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