Brandwave

How popular isGearWrench?

In September 2026, people searched for GearWrench by name about 760 times in New Zealand, a 20.6% increase from the previous year. These searches made up 41.1% of all New Zealand tap wrench brand searches, placing GearWrench first out of three brands. When we asked both ChatGPT and Google AI Overviews about tap wrench brands, GearWrench appeared in one of the four answers.

Search and AI answers in September 2026

GearWrench is the most searched of 3 competitors.

  1. GearWrenchShare of searches 41.1%Mentioned in 1 of 4 AI answers
  2. Sutton ToolsShare of searches 41.1%Mentioned in 3 of 4 AI answers
  3. IrwinShare of searches 17.9%Mentioned in 1 of 4 AI answers
GearWrench website (opens in a new tab)

Follow GearWrench and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tap wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GearWrench was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sutton Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GearWrench1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tap wrench brands

4 answers

  • Asked ChatGPT

    “Which tap wrench brand should I buy in New Zealand?”

    1. 1Sutton Tools

  • Asked ChatGPT

    “What are the best tap wrench brands in New Zealand?”

    1. 1Sutton Tools
    2. 2Irwin

  • Asked ChatGPT

    “What's the best tap wrench brand in New Zealand for threading bolts?”

    1. 1Sutton Tools

  • Searched Google, AI Overview

    “best tap wrench”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tap wrench set”

    1. 1GearWrench

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tap wrench brands compete with GearWrench?

GearWrench against tap wrench brands in New Zealand, by month

Share of searches by month for GearWrench, Sutton Tools, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthGearWrenchSutton ToolsIrwin
Oct 202538.2%47.1%14.7%
Nov 202532.1%48.1%19.8%
Dec 202537.2%45.3%17.4%
Jan 202640%40%20%
Feb 202636.8%44.8%18.4%
Mar 202632.7%49%18.4%
Apr 202633.8%41.6%24.7%
May 202636.8%45.3%17.9%
Jun 202639.4%39.4%21.2%
Jul 202634.8%42.4%22.8%
Aug 202636.8%36.8%26.4%
Sep 202641.1%41.1%17.9%

  1. 1.GearWrench

    41.1%

    Held 1st. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.Sutton Tools

    41.1%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.

  3. 3.Irwin

    17.9%

    Held 3rd. 170 estimated branded searches, -39.3% vs prior month. Share -8.5 points.

Compare popularity between GearWrench and its closest rivals

Every comparison with GearWrench

13 comparisons

How has branded search demand for GearWrench changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GearWrench in New Zealand rose from 630 to 760.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand increased from 38.2% to 41.1%.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand peaked at 41.1% in September 2026 and was lowest at 32.1% in November 2025.
  • Across the 12 months ending September 2026, GearWrench rose from 2nd to 1st among tap wrench brands in New Zealand.

How did search popularity change for New Zealand tap wrench brands in September 2026?

3 changes

  1. In September 2026, GearWrench gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.

  2. In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.

  3. In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%.

How are GearWrench’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using GearWrench’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gearwrench
  • gearwrench ratchet
  • gearwrench ratchet spanners
  • gearwrench socket set
  • gearwrench spanner set
  • gearwrench tool chest
  • gearwrench tools
  • gearwrench torque
  • ratchet wrench gearwrench

Do you work for GearWrench? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does GearWrench compete?

GearWrench is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands8th of 126.5%Show ranking
Ratchet spanners brands4th of 512.5%Show ranking
Tap wrench brands1st of 341.1%Shown above
Creator with pink hair and a pink jacket

Is GearWrench your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free