How popular isSutton Tools?
In September 2026, people searched for Sutton Tools by name about 390 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 41.1% of all New Zealand tap wrench brand searches, placing Sutton Tools second out of three brands. When we asked both ChatGPT and Google AI Overviews about tap wrench brands, Sutton Tools appeared in three of the four answers.
Sutton Tools is the second most searched of 3 competitors.
GearWrenchShare of searches 41.1%Mentioned in 1 of 4 AI answers
Sutton ToolsShare of searches 41.1%Mentioned in 3 of 4 AI answers
IrwinShare of searches 17.9%Mentioned in 1 of 4 AI answers
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Top tap wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sutton Tools was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GearWrench1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tap wrench brands
4 answers
Asked ChatGPT
“Which tap wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tap wrench brands in New Zealand?”
Asked ChatGPT
“What's the best tap wrench brand in New Zealand for threading bolts?”
Searched Google, AI Overview
“best tap wrench”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tap wrench set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tap wrench brands compete with Sutton Tools?
Share of searches by month for GearWrench, Sutton Tools, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | GearWrench | Sutton Tools | Irwin |
|---|---|---|---|
| Oct 2025 | 38.2% | 47.1% | 14.7% |
| Nov 2025 | 32.1% | 48.1% | 19.8% |
| Dec 2025 | 37.2% | 45.3% | 17.4% |
| Jan 2026 | 40% | 40% | 20% |
| Feb 2026 | 36.8% | 44.8% | 18.4% |
| Mar 2026 | 32.7% | 49% | 18.4% |
| Apr 2026 | 33.8% | 41.6% | 24.7% |
| May 2026 | 36.8% | 45.3% | 17.9% |
| Jun 2026 | 39.4% | 39.4% | 21.2% |
| Jul 2026 | 34.8% | 42.4% | 22.8% |
| Aug 2026 | 36.8% | 36.8% | 26.4% |
| Sep 2026 | 41.1% | 41.1% | 17.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 390 | 0% | +4.3 points | |
| 2, held 2nd | 41.1% | 390 | 0% | +4.3 points | |
| 3, held 3rd | 17.9% | 170 | -39.3% | -8.5 points |
41.1%
Held 1st. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.
41.1%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.
3.
Irwin17.9%
Held 3rd. 170 estimated branded searches, -39.3% vs prior month. Share -8.5 points.
Compare popularity between Sutton Tools and its closest rivals
Every comparison with Sutton Tools
7 comparisons
How has branded search demand for Sutton Tools changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sutton Tools in New Zealand fell from 480 to 390.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand decreased from 47.1% to 41.1%.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand peaked at 49% in March 2026 and was lowest at 36.8% in August 2026.
- Across the 12 months ending September 2026, Sutton Tools fell from 1st to 2nd among tap wrench brands in New Zealand.
How did search popularity change for New Zealand tap wrench brands in September 2026?
3 changes
In September 2026, GearWrench gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%.
How are Sutton Tools’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sutton Tools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sutton tools
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Where does Sutton Tools compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Die grinder bits brands | 4th of 5 | 2.2% | Show ranking |
| Countersink bit brands | 4th of 5 | 3.4% | Show ranking |
| Drill bits brands | 3rd of 4 | 4.7% | Show ranking |
| Tap wrench brands | 2nd of 3 | 41.1% | Shown above |
Is Sutton Tools your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.