Countersink bit brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched countersink bit brand in New Zealand, accounting for 44.1% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Sutton Tools was mentioned most often, in four of the five answers. Sutton Tools was recommended most often, coming first in two out of three responses that gave a list.
DeWaltShare of searches 44.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- FestoolShare of searches 26.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 26.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Sutton ToolsShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TrendShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top countersink bit brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sutton Tools was mentioned most often, in four of the five answers. Sutton Tools was recommended most often, coming first in two out of three answers that gave a list. Trend was second, and Milwaukee was third. DeWalt, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sutton Tools1st
- Trend2nd
- Milwaukee3rd
- Festool4th
- DeWalt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about countersink bit brands
5 answers
Asked ChatGPT
“Which countersink bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best countersink bit brands in New Zealand?”
Asked ChatGPT
“What's the best countersink bit brand in New Zealand for drilling clean holes?”
Searched Google, AI Overview
“countersink drill bit”
Searched Google, AI Overview
“drill bit set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which countersink bit brands do people search for most?
This chart shows how often people search Google for each countersink bit brand by name. Each line represents a brand's share of searches for all five countersink bit brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Festool, Milwaukee, Sutton Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Festool | Milwaukee | Sutton Tools | Trend |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 24.1% | 24.3% | 5.3% | 0.11% |
| Nov 2025 | 55.6% | 18.1% | 22.7% | 3.6% | 0.09% |
| Dec 2025 | 51.1% | 18.9% | 25.2% | 4.6% | 0.12% |
| Jan 2026 | 52.8% | 20.8% | 22.3% | 4% | 0.13% |
| Feb 2026 | 48.7% | 22.7% | 24.2% | 4.4% | 0% |
| Mar 2026 | 47% | 24.2% | 23.7% | 5% | 0.1% |
| Apr 2026 | 49.8% | 21.3% | 25.1% | 3.8% | 0.12% |
| May 2026 | 44.5% | 22.8% | 27.8% | 4.9% | 0% |
| Jun 2026 | 48.4% | 22.5% | 25.5% | 3.6% | 0.09% |
| Jul 2026 | 44.3% | 25.1% | 26.5% | 4% | 0.1% |
| Aug 2026 | 43.8% | 19.8% | 32.9% | 3.4% | 0.09% |
| Sep 2026 | 44.1% | 26.3% | 26.1% | 3.4% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 5K | 0% | +0.3 points | |
| 2, moved from 3rd to 2nd | 26.3% | 3K | +32.4% | +6.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.1% | 3K | -21.3% | -6.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.4% | 390 | 0% | 0 points | |
| 5, held 5th | 0.09% | 10 | 0% | 0 points |
1.
DeWalt44.1%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.Festool
26.3%
Moved from 3rd to 2nd. 3K estimated branded searches, +32.4% vs prior month. Share +6.6 points.
26.1%
Moved from 2nd to 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -6.9 points.
3.4%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Trend0.09%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among countersink bit brands in New Zealand?
5 brands
In September 2026, DeWalt was the most searched among countersink bit brands in New Zealand, with an estimated 5K branded searches, 44.1% of all searches for the five we track. Festool is in 2nd place, 17.8 percentage points behind at 26.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 46.2% → 44.1% | 55.6%Nov 2025 | 43.8%Aug 2026 | 1st |
| Festool | 24.1% → 26.3% | 26.3%Sep 2026 | 18.1%Nov 2025 | 3rd → 2nd |
| Milwaukee | 24.3% → 26.1% | 32.9%Aug 2026 | 22.3%Jan 2026 | 2nd → 3rd |
| Sutton Tools | 5.3% → 3.4% | 5.3%Oct 2025 | 3.4%Aug 2026 | 4th |
| Trend | 0.11% → 0.09% | 0.13%Jan 2026 | 0%Feb 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among countersink bit brands in New Zealand decreased from 46.2% to 44.1%.
- Across the 12 months ending September 2026, Festool’s share of searches among countersink bit brands in New Zealand increased from 24.1% to 26.3%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among countersink bit brands in New Zealand increased from 24.3% to 26.1%.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among countersink bit brands in New Zealand decreased from 5.3% to 3.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among countersink bit brands in New Zealand peaked at 55.6% in November 2025 and was lowest at 43.8% in August 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among countersink bit brands in New Zealand peaked at 26.3% in September 2026 and was lowest at 18.1% in November 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among countersink bit brands in New Zealand peaked at 32.9% in August 2026 and was lowest at 22.3% in January 2026.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among countersink bit brands in New Zealand peaked at 5.3% in October 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Festool rose from 3rd to 2nd among countersink bit brands in New Zealand.
- Across the 12 months ending September 2026, Milwaukee fell from 2nd to 3rd among countersink bit brands in New Zealand.
- Across the 12 months ending September 2026, Trend held steady: its share of searches among countersink bit brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand countersink bit brands in September 2026?
4 changes
In September 2026, Festool overtook Milwaukee to rank 2nd among countersink bit brands in New Zealand, with 26.3% of the searches.
In September 2026, Milwaukee lost share of searches among countersink bit brands in New Zealand, from 32.9% to 26.1%.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
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