How popular isDeWalt?
In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 44.1% of all New Zealand countersink bit brand searches, placing DeWalt first out of five brands. When we asked both ChatGPT and Google AI Overviews about countersink bit brands, DeWalt did not appear in any of the answers.
DeWalt is the most searched of 5 competitors and not listed in any AI answer.
DeWaltShare of searches 44.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- FestoolShare of searches 26.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 26.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Sutton ToolsShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TrendShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top countersink bit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sutton Tools1st
- Trend2nd
- Milwaukee3rd
- Festool4th
- DeWalt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about countersink bit brands
5 answers
Asked ChatGPT
“Which countersink bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best countersink bit brands in New Zealand?”
Asked ChatGPT
“What's the best countersink bit brand in New Zealand for drilling clean holes?”
Searched Google, AI Overview
“countersink drill bit”
Searched Google, AI Overview
“drill bit set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which countersink bit brands compete with DeWalt?
Share of searches by month for DeWalt, Festool, Milwaukee, Sutton Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Festool | Milwaukee | Sutton Tools | Trend |
|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 24.1% | 24.3% | 5.3% | 0.11% |
| Nov 2025 | 55.6% | 18.1% | 22.7% | 3.6% | 0.09% |
| Dec 2025 | 51.1% | 18.9% | 25.2% | 4.6% | 0.12% |
| Jan 2026 | 52.8% | 20.8% | 22.3% | 4% | 0.13% |
| Feb 2026 | 48.7% | 22.7% | 24.2% | 4.4% | 0% |
| Mar 2026 | 47% | 24.2% | 23.7% | 5% | 0.1% |
| Apr 2026 | 49.8% | 21.3% | 25.1% | 3.8% | 0.12% |
| May 2026 | 44.5% | 22.8% | 27.8% | 4.9% | 0% |
| Jun 2026 | 48.4% | 22.5% | 25.5% | 3.6% | 0.09% |
| Jul 2026 | 44.3% | 25.1% | 26.5% | 4% | 0.1% |
| Aug 2026 | 43.8% | 19.8% | 32.9% | 3.4% | 0.09% |
| Sep 2026 | 44.1% | 26.3% | 26.1% | 3.4% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 5K | 0% | +0.3 points | |
| 2, moved from 3rd to 2nd | 26.3% | 3K | +32.4% | +6.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.1% | 3K | -21.3% | -6.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.4% | 390 | 0% | 0 points | |
| 5, held 5th | 0.09% | 10 | 0% | 0 points |
1.
DeWalt44.1%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.Festool
26.3%
Moved from 3rd to 2nd. 3K estimated branded searches, +32.4% vs prior month. Share +6.6 points.
26.1%
Moved from 2nd to 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -6.9 points.
3.4%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Trend0.09%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between DeWalt and its closest rivals
Every comparison with DeWalt
71 comparisons
- DeWalt vs Makita
- DeWalt vs Ryobi
- DeWalt vs Milwaukee
- DeWalt vs Dyson
- DeWalt vs Ozito
- DeWalt vs Eufy
- DeWalt vs Husqvarna
- DeWalt vs Stihl
- De'Longhi vs DeWalt
- BISSELL vs DeWalt
- DeWalt vs HiKOKI
- DeWalt vs Festool
- DeWalt vs Karcher
- DeWalt vs Miele
- DeWalt vs Knipex
- DeWalt vs Stanley
- DeWalt vs Hilti
- DeWalt vs Triton
- Carbatec vs DeWalt
- DeWalt vs Fuller
- DeWalt vs Leatherman
- DeWalt vs Goldair
- DeWalt vs Kincrome
- DeWalt vs Gorilla Glue
- DeWalt vs Thor
- DeWalt vs Fiskars
- DeWalt vs Senco
- DeWalt vs Honda Power Equipment
- DeWalt vs Paslode
- DeWalt vs ToughBuilt
- DeWalt vs Veto Pro Pac
- Black+Decker vs DeWalt
- Badger Tool Belts vs DeWalt
- DeWalt vs Silky
- Buckaroo vs DeWalt
- Bahco vs DeWalt
- DeWalt vs OX Tools
- DeWalt vs Sutton Tools
- CLC vs DeWalt
- DeWalt vs Rapid
- DeWalt vs Solo
- DeWalt vs RUPES
- DeWalt vs Metabo
- DeWalt vs Tactix
- DeWalt vs Midwest Snips
- DeWalt vs RIDGID
- DeWalt vs Shark
- DeWalt vs Full Boar
- DeWalt vs Projecta
- DeWalt vs Irwin
- DeWalt vs ECHO
- DeWalt vs Tajima
- DeWalt vs Stanley
- DeWalt vs Victron Energy
- DeWalt vs FLEX
- DeWalt vs Kreg
- DeWalt vs Wiss
- DeWalt vs Leica Geosystems
- DeWalt vs Sigma
- Bosch Professional vs DeWalt
- DeWalt vs Mirka
- DeWalt vs Occidental Leather
- DeWalt vs Rothenberger
- ARS vs DeWalt
- DeWalt vs Honda
- DeWalt vs Rubi
- DeWalt vs Felco
- DeWalt vs PFERD
- DeWalt vs Enerdrive
- DeWalt vs Diamondback Toolbelts
- Arrow vs DeWalt
How has branded search demand for DeWalt changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among countersink bit brands in New Zealand decreased from 46.2% to 44.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among countersink bit brands in New Zealand peaked at 55.6% in November 2025 and was lowest at 43.8% in August 2026.
How did search popularity change for New Zealand countersink bit brands in September 2026?
4 changes
In September 2026, Festool overtook Milwaukee to rank 2nd among countersink bit brands in New Zealand, with 26.3% of the searches.
In September 2026, Milwaukee lost share of searches among countersink bit brands in New Zealand, from 32.9% to 26.1%.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are DeWalt’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dewalt
- dewalt battery
- dewalt blower
- dewalt chainsaw
- dewalt drill
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
- dewalt tools
- dewalt vacuum
Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does DeWalt compete?
Is DeWalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.