How popular isDeWalt?
In September 2026, people searched for DeWalt by name about 21,400 times in New Zealand, a 32.4% increase from the previous year. These searches made up 21.2% of all New Zealand cordless Sawzall brand searches, placing DeWalt third out of five brands. When we asked both ChatGPT and Google AI Overviews about cordless Sawzall brands, DeWalt appeared in four of the five answers and was the third most recommended of the five.
DeWalt is the third most searched of 5 competitors and the third most recommended in AI answers.
MakitaShare of searches 34.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RyobiShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 21.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MilwaukeeShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BoschShare of searches 0.04%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow DeWalt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cordless Sawzall brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cordless Sawzall brands
5 answers
Asked ChatGPT
“Which cordless Sawzall brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless Sawzall brands in New Zealand?”
Asked ChatGPT
“What's the best cordless Sawzall brand in New Zealand for demolition work?”
Searched Google, AI Overview
“best cordless sawzall”
Searched Google, AI Overview
“cordless reciprocating saw nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cordless Sawzall brands compete with DeWalt?
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 32% | 21.9% | 11.5% | 0.05% |
| Nov 2025 | 27% | 38.4% | 24.5% | 10% | 0.04% |
| Dec 2025 | 29.4% | 41.9% | 19.2% | 9.5% | 0.04% |
| Jan 2026 | 33.2% | 36.8% | 21.1% | 8.9% | 0.05% |
| Feb 2026 | 34.6% | 31.4% | 22.7% | 11.3% | 0.05% |
| Mar 2026 | 32.1% | 35% | 21.8% | 11% | 0.05% |
| Apr 2026 | 34.9% | 31.7% | 22.2% | 11.2% | 0.05% |
| May 2026 | 35.4% | 26.8% | 23.2% | 14.5% | 0.05% |
| Jun 2026 | 33.1% | 26.5% | 26.5% | 13.9% | 0.05% |
| Jul 2026 | 35.7% | 27% | 23.3% | 14% | 0.05% |
| Aug 2026 | 30.5% | 29% | 23.1% | 17.3% | 0% |
| Sep 2026 | 34.4% | 31.8% | 21.2% | 12.5% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 8.1K | +22.7% | +3.9 points | |
| 2, held 2nd | 31.8% | 7.5K | +19.1% | +2.7 points | |
| 3, held 3rd | 21.2% | 5K | 0% | -1.9 points | |
| 4, held 4th | 12.5% | 3K | -21.3% | -4.8 points | |
| 5, held 5th | 0.04% | 10 | — | 0 points |
1.
Makita34.4%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.9 points.
2.
Ryobi31.8%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.7 points.
3.
DeWalt21.2%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.9 points.
12.5%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
5.
Bosch0.04%
Held 5th. 10 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between DeWalt and its closest rivals
Every comparison with DeWalt
71 comparisons
- DeWalt vs Makita
- DeWalt vs Ryobi
- DeWalt vs Milwaukee
- DeWalt vs Dyson
- DeWalt vs Ozito
- DeWalt vs Eufy
- DeWalt vs Husqvarna
- DeWalt vs Stihl
- De'Longhi vs DeWalt
- BISSELL vs DeWalt
- DeWalt vs HiKOKI
- DeWalt vs Festool
- DeWalt vs Karcher
- DeWalt vs Miele
- DeWalt vs Knipex
- DeWalt vs Stanley
- DeWalt vs Hilti
- DeWalt vs Triton
- Carbatec vs DeWalt
- DeWalt vs Fuller
- DeWalt vs Leatherman
- DeWalt vs Goldair
- DeWalt vs Kincrome
- DeWalt vs Gorilla Glue
- DeWalt vs Thor
- DeWalt vs Fiskars
- DeWalt vs Senco
- DeWalt vs Honda Power Equipment
- DeWalt vs Paslode
- DeWalt vs ToughBuilt
- DeWalt vs Veto Pro Pac
- Black+Decker vs DeWalt
- Badger Tool Belts vs DeWalt
- DeWalt vs Silky
- Buckaroo vs DeWalt
- Bahco vs DeWalt
- DeWalt vs OX Tools
- DeWalt vs Sutton Tools
- CLC vs DeWalt
- DeWalt vs Rapid
- DeWalt vs Solo
- DeWalt vs RUPES
- DeWalt vs Metabo
- DeWalt vs Tactix
- DeWalt vs Midwest Snips
- DeWalt vs RIDGID
- DeWalt vs Shark
- DeWalt vs Full Boar
- DeWalt vs Projecta
- DeWalt vs Irwin
- DeWalt vs ECHO
- DeWalt vs Tajima
- DeWalt vs Stanley
- DeWalt vs Victron Energy
- DeWalt vs FLEX
- DeWalt vs Kreg
- DeWalt vs Wiss
- DeWalt vs Leica Geosystems
- DeWalt vs Sigma
- Bosch Professional vs DeWalt
- DeWalt vs Mirka
- DeWalt vs Occidental Leather
- DeWalt vs Rothenberger
- ARS vs DeWalt
- DeWalt vs Honda
- DeWalt vs Rubi
- DeWalt vs Felco
- DeWalt vs PFERD
- DeWalt vs Enerdrive
- DeWalt vs Diamondback Toolbelts
- Arrow vs DeWalt
How has branded search demand for DeWalt changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in New Zealand rose from 16.2K to 21.4K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless Sawzall brands in New Zealand decreased from 21.9% to 21.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless Sawzall brands in New Zealand peaked at 26.5% in June 2026 and was lowest at 19.2% in December 2025.
How did search popularity change for New Zealand cordless Sawzall brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among cordless Sawzall brands in New Zealand, from 30.5% to 34.4%.
In September 2026, Ryobi gained share of searches among cordless Sawzall brands in New Zealand, from 29% to 31.8%.
In September 2026, Milwaukee lost share of searches among cordless Sawzall brands in New Zealand, from 17.3% to 12.5%.
In September 2026, DeWalt lost share of searches among cordless Sawzall brands in New Zealand, from 23.1% to 21.2%.
How are DeWalt’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dewalt
- dewalt battery
- dewalt blower
- dewalt chainsaw
- dewalt drill
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
- dewalt tools
- dewalt vacuum
Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does DeWalt compete?
Is DeWalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.