DeWalt vs RUPES:Which is more popular?
In September 2026, DeWalt had more branded searches than RUPES among cordless buffer brands in New Zealand. DeWalt had about 4,990 branded searches, while RUPES had 280. DeWalt made up 28.8% of all cordless buffer brand searches we track, and RUPES accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about cordless buffer brands, DeWalt appeared in four of the five answers and RUPES in three. DeWalt and RUPES were each mentioned first in two of the four answers.
Who do people search for more?
DeWalt, about 18 searches for every 1 for RUPES
Who does AI mention more?
DeWalt, mentioned in 4 of 5 answers, RUPES in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top cordless buffer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RUPES was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt and RUPES were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cordless buffer brands
5 answers
Asked ChatGPT
“Which cordless buffer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless buffer brands in New Zealand?”
Asked ChatGPT
“What's the best cordless buffer brand in New Zealand for car polishing?”
Searched Google, AI Overview
“car polisher nz”
Searched Google, AI Overview
“battery polisher”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or RUPES more popular in search?
This chart shows how often people search Google for DeWalt and RUPES by name. Each line represents a brand's share of searches for all four cordless buffer brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, RUPES. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | RUPES |
|---|---|---|---|---|
| Oct 2025 | 53.3% | 29.4% | 15.4% | 2% |
| Nov 2025 | 46.6% | 36.8% | 15% | 1.5% |
| Dec 2025 | 53.3% | 30.3% | 14.9% | 1.4% |
| Jan 2026 | 54.9% | 30.8% | 13% | 1.3% |
| Feb 2026 | 52.9% | 30.5% | 15.2% | 1.4% |
| Mar 2026 | 51.8% | 31% | 15.6% | 1.6% |
| Apr 2026 | 53.5% | 30% | 15.1% | 1.4% |
| May 2026 | 51.2% | 29.1% | 18.2% | 1.5% |
| Jun 2026 | 47.9% | 33.2% | 17.5% | 1.4% |
| Jul 2026 | 51.3% | 29.6% | 17.8% | 1.4% |
| Aug 2026 | 45.9% | 30.1% | 22.6% | 1.4% |
| Sep 2026 | 52.5% | 28.8% | 17% | 1.6% |
How has the DeWalt and RUPES comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of RUPES in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless buffer brands in New Zealand moved from 29.4% to 28.8%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, RUPES’s share of searches among cordless buffer brands in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches held steady at 280.
How did search popularity change for New Zealand cordless buffer brands in September 2026?
1 change
In September 2026, DeWalt lost share of searches among cordless buffer brands in New Zealand, from 30.1% to 28.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and RUPES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cordless buffer brands
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