Brandwave

How popular isRUPES?

In September 2026, people searched for RUPES by name about 280 times in New Zealand, about the same as the previous year. These searches made up 1.6% of all New Zealand cordless buffer brand searches, placing RUPES fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about cordless buffer brands, RUPES appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

RUPES is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 52.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MilwaukeeShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. RUPESShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top cordless buffer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RUPES was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RUPES is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee2nd
  3. DeWalt3rd
  4. RUPES4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RUPES3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless buffer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cordless buffer brands compete with RUPES?

RUPES against cordless buffer brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, RUPES. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeRUPES
Oct 202553.3%29.4%15.4%2%
Nov 202546.6%36.8%15%1.5%
Dec 202553.3%30.3%14.9%1.4%
Jan 202654.9%30.8%13%1.3%
Feb 202652.9%30.5%15.2%1.4%
Mar 202651.8%31%15.6%1.6%
Apr 202653.5%30%15.1%1.4%
May 202651.2%29.1%18.2%1.5%
Jun 202647.9%33.2%17.5%1.4%
Jul 202651.3%29.6%17.8%1.4%
Aug 202645.9%30.1%22.6%1.4%
Sep 202652.5%28.8%17%1.6%

  1. 1.Makita

    52.5%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.7 points.

  2. 2.DeWalt

    28.8%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  3. 3.Milwaukee

    17%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.6 points.

  4. 4.RUPES

    1.6%

    Held 4th. 280 estimated branded searches, +21.7% vs prior month. Share +0.2 points.

Compare popularity between RUPES and its closest rivals

Every comparison with RUPES

5 comparisons

How has branded search demand for RUPES changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RUPES in New Zealand held steady at 280.
  • Across the 12 months ending September 2026, RUPES’s share of searches among cordless buffer brands in New Zealand held steady, from 2% to 1.6%.

How did search popularity change for New Zealand cordless buffer brands in September 2026?

3 changes

  1. In September 2026, Makita gained share of searches among cordless buffer brands in New Zealand, from 45.9% to 52.5%.

  2. In September 2026, Milwaukee lost share of searches among cordless buffer brands in New Zealand, from 22.6% to 17%.

  3. In September 2026, DeWalt lost share of searches among cordless buffer brands in New Zealand, from 30.1% to 28.8%.

How are RUPES’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RUPES’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rupes
  • rupes polisher

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How the Brand Demand Index is measured

Where does RUPES compete?

RUPES is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cordless buffer brands4th of 41.6%Shown above
Car polisher brands4th of 61.8%Show ranking
Creator with pink hair and a pink jacket

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