Brandwave

FLEX vs RUPES:Which is more popular?

In September 2026, RUPES had more branded searches than FLEX among car polisher brands in New Zealand. RUPES had about 280 branded searches, while FLEX had 100. RUPES made up 1.8% of all car polisher brand searches we track, and FLEX accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about car polisher brands, RUPES appeared in four of the five answers and FLEX in one. RUPES was mentioned before FLEX in every answer.

Among car polisher brands in New Zealand in September 2026

Who do people search for more?

RUPES, about 3 searches for every 1 for FLEX

RUPES 280 searchesFLEX 100 searches

Who does AI mention more?

RUPES, mentioned in 4 of 5 answers, FLEX in 1

RUPES in 4 of 5FLEX in 1 of 5

Who does AI recommend more?

RUPES, named ahead of FLEX in every answer

RUPES first in 4FLEX never first

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Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RUPES was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FLEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RUPES was listed before FLEX in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Milwaukee2nd
  3. ShineMate3rd
  4. FLEX4th
  5. Ryobi–
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShineMate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

  • Asked ChatGPT

    “Which car polisher brand should I buy in New Zealand?”

    1. 1RUPES
    2. 2ShineMate

  • Asked ChatGPT

    “What are the best car polisher brands in New Zealand?”

    1. 1RUPES
    2. 2ShineMate
    3. 3Milwaukee

  • Asked ChatGPT

    “What's the best car polisher brand in New Zealand for a polished finish?”

    1. 1RUPES
    2. 2FLEX

  • Searched Google, AI Overview

    “best car polisher”

    1. 1Milwaukee
    2. 2RUPES

  • Searched Google, AI Overview

    “car buffer nz”

    1. 1Ryobi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is FLEX or RUPES more popular in search?

This chart shows how often people search Google for FLEX and RUPES by name. Each line represents a brand's share of searches for all six car polisher brands we track, month by month, from searches in New Zealand.

FLEX and RUPES among car polisher brands in New Zealand, by month

Share of searches by month for RUPES, FLEX. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltMilwaukeeRUPESFLEXShineMate
Oct 202547.3%32.4%17%2.2%1.1%0.08%
Nov 202551.6%32.9%13.5%1.4%0.55%0.05%
Dec 202558.2%26.8%13.2%1.2%0.5%0.06%
Jan 202654.1%30.9%13.1%1.3%0.52%0.07%
Feb 202646.9%33.9%16.8%1.6%0.71%0.08%
Mar 202650.5%31.4%15.9%1.6%0.56%0.07%
Apr 202647.6%33.3%16.8%1.6%0.71%0.08%
May 202640.5%35.1%21.9%1.8%0.65%0.08%
Jun 202638.7%38.7%20.4%1.6%0.59%0.07%
Jul 202640.8%35.4%21.2%1.6%0.9%0.08%
Aug 202640.8%32.4%24.4%1.5%0.84%0.06%
Sep 202647.3%31.6%18.7%1.8%0.63%0.06%

How has the FLEX and RUPES comparison changed over the last 12 months?

3 findings
  • RUPES was ahead of FLEX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FLEX’s share of searches among car polisher brands in New Zealand moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 140 to 100.
  • Across the 12 months ending September 2026, RUPES’s share of searches among car polisher brands in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand car polisher brands in September 2026?

1 change

  1. Estimated monthly branded searches for FLEX in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using FLEX’s and RUPES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FLEX

2 branded search terms

  • flex polisher
  • flex power tools

RUPES

2 branded search terms

  • rupes
  • rupes polisher

How the Brand Demand Index is measured

Other head-to-heads among car polisher brands

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