Brandwave

How popular isFLEX?

In September 2026, people searched for FLEX by name about 100 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 0.63% of all New Zealand car polisher brand searches, placing FLEX fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about car polisher brands, FLEX appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

FLEX is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. RyobiShare of searches 47.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 31.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. RUPESShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. FLEXShare of searches 0.63%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+1 more

FLEX website (opens in a new tab)

Follow FLEX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FLEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FLEX is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Milwaukee2nd
  3. ShineMate3rd
  4. FLEX4th
  5. Ryobi–
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShineMate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

  • Asked ChatGPT

    “Which car polisher brand should I buy in New Zealand?”

    1. 1RUPES
    2. 2ShineMate

  • Asked ChatGPT

    “What are the best car polisher brands in New Zealand?”

    1. 1RUPES
    2. 2ShineMate
    3. 3Milwaukee

  • Asked ChatGPT

    “What's the best car polisher brand in New Zealand for a polished finish?”

    1. 1RUPES
    2. 2FLEX

  • Searched Google, AI Overview

    “best car polisher”

    1. 1Milwaukee
    2. 2RUPES

  • Searched Google, AI Overview

    “car buffer nz”

    1. 1Ryobi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which car polisher brands compete with FLEX?

FLEX against car polisher brands in New Zealand, by month

Share of searches by month for Ryobi, DeWalt, Milwaukee, FLEX. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltMilwaukeeRUPESFLEXShineMate
Oct 202547.3%32.4%17%2.2%1.1%0.08%
Nov 202551.6%32.9%13.5%1.4%0.55%0.05%
Dec 202558.2%26.8%13.2%1.2%0.5%0.06%
Jan 202654.1%30.9%13.1%1.3%0.52%0.07%
Feb 202646.9%33.9%16.8%1.6%0.71%0.08%
Mar 202650.5%31.4%15.9%1.6%0.56%0.07%
Apr 202647.6%33.3%16.8%1.6%0.71%0.08%
May 202640.5%35.1%21.9%1.8%0.65%0.08%
Jun 202638.7%38.7%20.4%1.6%0.59%0.07%
Jul 202640.8%35.4%21.2%1.6%0.9%0.08%
Aug 202640.8%32.4%24.4%1.5%0.84%0.06%
Sep 202647.3%31.6%18.7%1.8%0.63%0.06%

  1. 1.Ryobi

    47.3%

    Held 1st. 7.5K estimated branded searches, +19.1% vs prior month. Share +6.5 points.

  2. 2.DeWalt

    31.6%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Milwaukee

    18.7%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.7 points.

  4. 4.RUPES

    1.8%

    Held 4th. 280 estimated branded searches, +21.7% vs prior month. Share +0.3 points.

  5. 5.FLEX

    0.63%

    Held 5th. 100 estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  6. 6.ShineMate

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between FLEX and its closest rivals

Every comparison with FLEX

4 comparisons

How has branded search demand for FLEX changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FLEX in New Zealand fell from 140 to 100.
  • Across the 12 months ending September 2026, FLEX’s share of searches among car polisher brands in New Zealand held steady, from 1.1% to 0.63%.

How did search popularity change for New Zealand car polisher brands in September 2026?

4 changes

  1. In September 2026, Ryobi gained share of searches among car polisher brands in New Zealand, from 40.8% to 47.3%.

  2. In September 2026, Milwaukee lost share of searches among car polisher brands in New Zealand, from 24.4% to 18.7%.

  3. In September 2026, DeWalt lost share of searches among car polisher brands in New Zealand, from 32.4% to 31.6%.

  4. Estimated monthly branded searches for FLEX in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are FLEX’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FLEX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flex polisher
  • flex power tools

Do you work for FLEX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is FLEX your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free