Brandwave

FLEX vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than FLEX among car polisher brands in New Zealand. Milwaukee had about 2,950 branded searches, while FLEX had 100. Milwaukee made up 18.7% of all car polisher brand searches we track, and FLEX accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about car polisher brands, Milwaukee appeared in two of the five answers and FLEX in one. Milwaukee was mentioned before FLEX in two out of three answers that named either.

Among car polisher brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 30 searches for every 1 for FLEX

Milwaukee 3K searchesFLEX 100 searches

Who does AI mention more?

Milwaukee, mentioned in 2 of 5 answers, FLEX in 1

Milwaukee in 2 of 5FLEX in 1 of 5

Who does AI recommend more?

Milwaukee, named ahead of FLEX in 2 of 3 answers

Milwaukee first in 2FLEX first in 1

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Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FLEX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before FLEX in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Milwaukee2nd
  3. ShineMate3rd
  4. FLEX4th
  5. Ryobi–
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShineMate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

  • Asked ChatGPT

    “Which car polisher brand should I buy in New Zealand?”

    1. 1RUPES
    2. 2ShineMate

  • Asked ChatGPT

    “What are the best car polisher brands in New Zealand?”

    1. 1RUPES
    2. 2ShineMate
    3. 3Milwaukee

  • Asked ChatGPT

    “What's the best car polisher brand in New Zealand for a polished finish?”

    1. 1RUPES
    2. 2FLEX

  • Searched Google, AI Overview

    “best car polisher”

    1. 1Milwaukee
    2. 2RUPES

  • Searched Google, AI Overview

    “car buffer nz”

    1. 1Ryobi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is FLEX or Milwaukee more popular in search?

This chart shows how often people search Google for FLEX and Milwaukee by name. Each line represents a brand's share of searches for all six car polisher brands we track, month by month, from searches in New Zealand.

FLEX and Milwaukee among car polisher brands in New Zealand, by month

Share of searches by month for Milwaukee, FLEX. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltMilwaukeeRUPESFLEXShineMate
Oct 202547.3%32.4%17%2.2%1.1%0.08%
Nov 202551.6%32.9%13.5%1.4%0.55%0.05%
Dec 202558.2%26.8%13.2%1.2%0.5%0.06%
Jan 202654.1%30.9%13.1%1.3%0.52%0.07%
Feb 202646.9%33.9%16.8%1.6%0.71%0.08%
Mar 202650.5%31.4%15.9%1.6%0.56%0.07%
Apr 202647.6%33.3%16.8%1.6%0.71%0.08%
May 202640.5%35.1%21.9%1.8%0.65%0.08%
Jun 202638.7%38.7%20.4%1.6%0.59%0.07%
Jul 202640.8%35.4%21.2%1.6%0.9%0.08%
Aug 202640.8%32.4%24.4%1.5%0.84%0.06%
Sep 202647.3%31.6%18.7%1.8%0.63%0.06%

How has the FLEX and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of FLEX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FLEX’s share of searches among car polisher brands in New Zealand moved from 1.1% to 0.63%, and its estimated monthly branded searches moved from 140 to 100.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among car polisher brands in New Zealand moved from 17% to 18.7%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand car polisher brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among car polisher brands in New Zealand, from 24.4% to 18.7%.

  2. Estimated monthly branded searches for FLEX in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using FLEX’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FLEX

2 branded search terms

  • flex polisher
  • flex power tools

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among car polisher brands

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