DeWalt vs Stanley:Which is more popular by branded search in New Zealand?
In August 2026, DeWalt had more branded searches than Stanley among power tool brands in New Zealand. DeWalt was estimated to have 22K branded searches compared to Stanley’s 2.8K, and held a 22.7% Share of Search versus Stanley’s 2.9%.
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Which is more popular in search, DeWalt or Stanley?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the DeWalt and Stanley comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Stanley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among power tool brands in New Zealand moved from 18.5% to 22.7%, and its estimated monthly branded searches moved from 17.2K to 22K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among power tool brands in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
How did search popularity change for New Zealand power tool brands in August 2026?
1 change
Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
24 branded search terms
- dewalt
- dewalt battery
- dewalt blower
- dewalt chainsaw
- dewalt co nz
- dewalt drill
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt near me
- dewalt nz
- dewalt online
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
- dewalt tools
- dewalt vacuum
Stanley
22 branded search terms
- best stanley knife
- stanley battery
- stanley battery tools
- stanley drill
- stanley drill set
- stanley fatmax battery
- stanley fatmax battery charger
- stanley fatmax drill
- stanley fatmax power tools
- stanley fatmax tools
- stanley fatmax v20 battery
- stanley home tool kit
- stanley impact drill
- stanley knife
- stanley knife blades
- stanley power tools
- stanley socket set
- stanley spanner
- stanley tape measure
- stanley tool box with tools
- stanley tool kit
- stanley tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.