Drill bits brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched drill bits brand in New Zealand, accounting for 59.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of three responses that gave a list.
DeWaltShare of searches 59.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 35.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Sutton ToolsShare of searches 4.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches 0.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top drill bits brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of three answers that gave a list. Sutton Tools was second, and Milwaukee was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
- Sutton Tools2nd
- Milwaukee3rd
- DeWalt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drill bits brands
5 answers
Asked ChatGPT
“Which drill bits brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drill bits brands in New Zealand?”
Asked ChatGPT
“What's the best drill bits brand in New Zealand for clean holes?”
Searched Google, AI Overview
“wood drill bits”
Searched Google, AI Overview
“drill bit set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which drill bits brands do people search for most?
This chart shows how often people search Google for each drill bits brand by name. Each line represents a brand's share of searches for all four drill bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee, Sutton Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Sutton Tools | Bosch |
|---|---|---|---|---|
| Oct 2025 | 60.6% | 31.8% | 6.9% | 0.58% |
| Nov 2025 | 67.6% | 27.6% | 4.4% | 0.45% |
| Dec 2025 | 62.9% | 31% | 5.7% | 0.44% |
| Jan 2026 | 66.3% | 28% | 5.1% | 0.63% |
| Feb 2026 | 62.5% | 31.1% | 5.6% | 0.72% |
| Mar 2026 | 61.7% | 31.1% | 6.6% | 0.55% |
| Apr 2026 | 63% | 31.7% | 4.8% | 0.45% |
| May 2026 | 57.2% | 35.8% | 6.4% | 0.66% |
| Jun 2026 | 62.2% | 32.7% | 4.6% | 0.47% |
| Jul 2026 | 58.9% | 35.3% | 5.3% | 0.54% |
| Aug 2026 | 54.4% | 40.9% | 4.3% | 0.44% |
| Sep 2026 | 59.5% | 35.2% | 4.7% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 5K | 0% | +5.1 points | |
| 2, held 2nd | 35.2% | 3K | -21.3% | -5.7 points | |
| 3, held 3rd | 4.7% | 390 | 0% | +0.4 points | |
| 4, held 4th | 0.6% | 50 | +25% | +0.2 points |
1.
DeWalt59.5%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.1 points.
35.2%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -5.7 points.
4.7%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Bosch0.6%
Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.
Which brand is most popular in search among drill bits brands in New Zealand?
4 brands
In September 2026, DeWalt was the most searched among drill bits brands in New Zealand, with an estimated 5K branded searches, 59.5% of all searches for the four we track. Milwaukee is in 2nd place, 24.3 percentage points behind at 35.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DeWalt | 60.6% → 59.5% | 67.6%Nov 2025 | 54.4%Aug 2026 | 1st |
| Milwaukee | 31.8% → 35.2% | 40.9%Aug 2026 | 27.6%Nov 2025 | 2nd |
| Sutton Tools | 6.9% → 4.7% | 6.9%Oct 2025 | 4.3%Aug 2026 | 3rd |
| Bosch | 0.58% → 0.6% | 0.72%Feb 2026 | 0.44%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among drill bits brands in New Zealand decreased from 60.6% to 59.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill bits brands in New Zealand increased from 31.8% to 35.2%.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among drill bits brands in New Zealand decreased from 6.9% to 4.7%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among drill bits brands in New Zealand peaked at 67.6% in November 2025 and was lowest at 54.4% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill bits brands in New Zealand peaked at 40.9% in August 2026 and was lowest at 27.6% in November 2025.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among drill bits brands in New Zealand peaked at 6.9% in October 2025 and was lowest at 4.3% in August 2026.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among drill bits brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand drill bits brands in September 2026?
4 changes
In September 2026, DeWalt gained share of searches among drill bits brands in New Zealand, from 54.4% to 59.5%.
In September 2026, Milwaukee lost share of searches among drill bits brands in New Zealand, from 40.9% to 35.2%.
Estimated monthly branded searches for Bosch in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.
Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Compare popularity between leading brands
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