Power screwdriver brands in New Zealand:Which are most popular?
In September 2026, Ryobi was the most searched power screwdriver brand in New Zealand, accounting for 32.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Bosch showed up in every answer. Bosch was recommended most often, coming first in two out of three responses that gave a list.
RyobiShare of searches 32.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
MakitaShare of searches 31.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 19.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
BoschShare of searches 6.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top power screwdriver brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Bosch appeared every time. Bosch was recommended most often, coming first in two out of three answers that gave a list. Makita was second, and Ryobi was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about power screwdriver brands
4 answers
Asked ChatGPT
“Which power screwdriver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power screwdriver brands in New Zealand?”
Asked ChatGPT
“What's the best power screwdriver brand in New Zealand for quick assembly?”
Searched Google, AI Overview
“best power screwdriver”
Searched Google, AI Overview
“cordless screwdriver nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which power screwdriver brands do people search for most?
This chart shows how often people search Google for each power screwdriver brand by name. Each line represents a brand's share of searches for all five power screwdriver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, Makita, DeWalt, Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 30.8% | 19.6% | 10.3% | 7.5% |
| Nov 2025 | 37.8% | 24.7% | 22.4% | 9.2% | 6% |
| Dec 2025 | 41.4% | 27% | 17.7% | 8.7% | 5.3% |
| Jan 2026 | 36.3% | 30.3% | 19.2% | 8.1% | 6% |
| Feb 2026 | 30.7% | 31.8% | 20.8% | 10.4% | 6.3% |
| Mar 2026 | 34.1% | 29.7% | 20.2% | 10.2% | 5.9% |
| Apr 2026 | 31.7% | 31.8% | 20.2% | 10.2% | 6.3% |
| May 2026 | 26.4% | 31.9% | 20.9% | 13% | 7.7% |
| Jun 2026 | 26.2% | 30% | 24% | 12.6% | 7.3% |
| Jul 2026 | 27% | 31.9% | 20.9% | 12.5% | 7.7% |
| Aug 2026 | 29.2% | 27.6% | 20.8% | 15.7% | 6.7% |
| Sep 2026 | 32.2% | 31.2% | 19.2% | 11.3% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 8.4K | +19.4% | +2.9 points | |
| 2, held 2nd | 31.2% | 8.1K | +22.7% | +3.6 points | |
| 3, held 3rd | 19.2% | 5K | 0% | -1.7 points | |
| 4, held 4th | 11.3% | 3K | -21.3% | -4.3 points | |
| 5, held 5th | 6.2% | 1.6K | 0% | -0.5 points |
1.
Ryobi32.2%
Held 1st. 8.4K estimated branded searches, +19.4% vs prior month. Share +2.9 points.
2.
Makita31.2%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.6 points.
3.
DeWalt19.2%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.
11.3%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.3 points.
5.
Bosch6.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
Which brand is most popular in search among power screwdriver brands in New Zealand?
5 brands
In September 2026, Ryobi was the most searched among power screwdriver brands in New Zealand, with an estimated 8.4K branded searches, 32.2% of all searches for the five we track. Makita is in 2nd place, 1 percentage point behind at 31.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 31.9% → 32.2% | 41.4%Dec 2025 | 26.2%Jun 2026 | 1st | |
| 30.8% → 31.2% | 31.9%May 2026 | 24.7%Nov 2025 | 2nd | |
| 19.6% → 19.2% | 24%Jun 2026 | 17.7%Dec 2025 | 3rd | |
| 10.3% → 11.3% | 15.7%Aug 2026 | 8.1%Jan 2026 | 4th | |
| 7.5% → 6.2% | 7.7%May 2026 | 5.3%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power screwdriver brands in New Zealand increased from 10.3% to 11.3%.
- Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands in New Zealand decreased from 7.5% to 6.2%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power screwdriver brands in New Zealand peaked at 41.4% in December 2025 and was lowest at 26.2% in June 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among power screwdriver brands in New Zealand peaked at 31.9% in May 2026 and was lowest at 24.7% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power screwdriver brands in New Zealand peaked at 24% in June 2026 and was lowest at 17.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power screwdriver brands in New Zealand peaked at 15.7% in August 2026 and was lowest at 8.1% in January 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands in New Zealand peaked at 7.7% in May 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Ryobi, Makita and DeWalt held steady: their share of searches among power screwdriver brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand power screwdriver brands in September 2026?
5 changes

In September 2026, Makita gained share of searches among power screwdriver brands in New Zealand, from 27.6% to 31.2%.

In September 2026, Ryobi gained share of searches among power screwdriver brands in New Zealand, from 29.2% to 32.2%.

In September 2026, Milwaukee lost share of searches among power screwdriver brands in New Zealand, from 15.7% to 11.3%.

In September 2026, DeWalt lost share of searches among power screwdriver brands in New Zealand, from 20.8% to 19.2%.

In September 2026, Bosch lost share of searches among power screwdriver brands in New Zealand, from 6.7% to 6.2%.
Compare popularity between leading brands

Ryobi vs Makita: compare popularity
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Makita vs Milwaukee: compare popularity
Makita vs Bosch: compare popularity
DeWalt vs Milwaukee: compare popularity
DeWalt vs Bosch: compare popularity
Milwaukee vs Bosch: compare popularity- Compare any of these brands

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