Bosch vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Bosch among power tool brands in New Zealand. Milwaukee had about 9,380 branded searches, while Bosch had 10. Milwaukee made up 10.8% of all power tool brand searches we track, and Bosch accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about power tool brands, Milwaukee appeared in all five answers and Bosch in two. Milwaukee was mentioned before Bosch in every answer.
Who do people search for more?
Milwaukee, about 938 searches for every 1 for Bosch
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of Bosch in every answer
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before Bosch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power tool brands in New Zealand?”
Asked ChatGPT
“What's the best power tool brand in New Zealand for home projects and repairs?”
Searched Google, AI Overview
“power tool brands nz”
Searched Google, AI Overview
“cordless drill nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bosch or Milwaukee more popular in search?
This chart shows how often people search Google for Bosch and Milwaukee by name. Each line represents a brand's share of searches for all nine power tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 21.8% | 19.4% | 9.5% | 9% | 3.6% | 3.2% | 2.4% | 0.01% |
| Nov 2025 | 28.1% | 23.7% | 23.1% | 8.9% | 8.5% | 2.9% | 2.6% | 2.2% | 0.01% |
| Dec 2025 | 28.5% | 20% | 24.6% | 9.2% | 9.9% | 2.8% | 2.3% | 2.7% | 0.01% |
| Jan 2026 | 29.1% | 20.9% | 22.5% | 9% | 10.6% | 3% | 2.6% | 2.3% | 0.01% |
| Feb 2026 | 29.9% | 23.8% | 19.4% | 9.8% | 8.2% | 3.2% | 3.2% | 2.5% | 0.02% |
| Mar 2026 | 28.7% | 22.7% | 20.2% | 10.6% | 8.1% | 3.6% | 3.6% | 2.5% | 0.01% |
| Apr 2026 | 29.2% | 23.6% | 19.6% | 9.9% | 9% | 3.2% | 2.9% | 2.6% | 0.02% |
| May 2026 | 29.3% | 25% | 16.7% | 11.5% | 8.3% | 3.2% | 3.4% | 2.6% | 0.01% |
| Jun 2026 | 28.1% | 27% | 15.4% | 11.2% | 8.1% | 4% | 3.7% | 2.6% | 0.01% |
| Jul 2026 | 28.1% | 25.3% | 15.6% | 11.7% | 9% | 3.8% | 3.7% | 2.7% | 0.01% |
| Aug 2026 | 27.7% | 25.2% | 16.7% | 12.1% | 8.6% | 4% | 3% | 2.6% | 0.01% |
| Sep 2026 | 28.7% | 23.4% | 19.1% | 10.8% | 8.3% | 3.6% | 3.6% | 2.5% | 0.01% |
How has the Bosch and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in New Zealand moved from 9.5% to 10.8%, and its estimated monthly branded searches moved from 6.7K to 9.4K.
How did search popularity change for New Zealand power tool brands in September 2026?
1 change
In September 2026, Milwaukee lost share of searches among power tool brands in New Zealand, from 12.1% to 10.8%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Bosch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch power tool
Milwaukee
13 branded search terms
- milwaukee battery
- milwaukee battery charger
- milwaukee drill
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
- milwaukee tools blower
- milwaukee tools chainsaw
- milwaukee tools grinder
- milwaukee tools packout
- milwaukee tools radio
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