Brandwave

DeWalt vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than DeWalt among power tool brands in New Zealand. Makita had about 25,000 branded searches, while DeWalt had 20,400. Makita made up 28.7% of all power tool brand searches we track, and DeWalt accounted for 23.4%. When we asked ChatGPT and Google AI Overviews about power tool brands, both DeWalt and Makita appeared in all five answers. Makita was mentioned before DeWalt in every answer.

Among power tool brands in New Zealand in September 2026

Who do people search for more?

Makita, about 22% more searches than DeWalt

Makita 25K searchesDeWalt 20.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeWalt in 5 of 5Makita in 5 of 5

Who does AI recommend more?

Makita, named ahead of DeWalt in every answer

Makita first in 5DeWalt never first

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeWalt and Makita showed up in all five answers. Makita was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. HiKOKI5th
  6. Bosch6th
  7. Stanley7th
  8. Ozito–
  9. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Makita more popular in search?

This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all nine power tool brands we track, month by month, from searches in New Zealand.

DeWalt and Makita among power tool brands in New Zealand, by month

Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanleyBosch
Oct 202531%21.8%19.4%9.5%9%3.6%3.2%2.4%0.01%
Nov 202528.1%23.7%23.1%8.9%8.5%2.9%2.6%2.2%0.01%
Dec 202528.5%20%24.6%9.2%9.9%2.8%2.3%2.7%0.01%
Jan 202629.1%20.9%22.5%9%10.6%3%2.6%2.3%0.01%
Feb 202629.9%23.8%19.4%9.8%8.2%3.2%3.2%2.5%0.02%
Mar 202628.7%22.7%20.2%10.6%8.1%3.6%3.6%2.5%0.01%
Apr 202629.2%23.6%19.6%9.9%9%3.2%2.9%2.6%0.02%
May 202629.3%25%16.7%11.5%8.3%3.2%3.4%2.6%0.01%
Jun 202628.1%27%15.4%11.2%8.1%4%3.7%2.6%0.01%
Jul 202628.1%25.3%15.6%11.7%9%3.8%3.7%2.7%0.01%
Aug 202627.7%25.2%16.7%12.1%8.6%4%3%2.6%0.01%
Sep 202628.7%23.4%19.1%10.8%8.3%3.6%3.6%2.5%0.01%

How has the DeWalt and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in New Zealand moved from 21.8% to 23.4%, and its estimated monthly branded searches moved from 15.5K to 20.4K.
  • Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in New Zealand moved from 31% to 28.7%, and its estimated monthly branded searches moved from 22K to 25K.

How did search popularity change for New Zealand power tool brands in September 2026?

2 changes

  1. In September 2026, Makita gained share of searches among power tool brands in New Zealand, from 27.7% to 28.7%.

  2. In September 2026, DeWalt lost share of searches among power tool brands in New Zealand, from 25.2% to 23.4%.

How are branded searches counted?

36 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

19 branded search terms

  • dewalt
  • dewalt battery
  • dewalt blower
  • dewalt chainsaw
  • dewalt drill
  • dewalt drop saw
  • dewalt grass trimmer
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box
  • dewalt tools

Makita

17 branded search terms

  • makita
  • makita battery
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita drill
  • makita hedge cutter
  • makita impact wrench
  • makita mowers
  • makita multi tool
  • makita planer
  • makita router
  • makita sander
  • makita skill saw
  • makita tool
  • makita track saw
  • makita trimmers

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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