Brandwave

DeWalt vs Ozito:Which is more popular?

In September 2026, DeWalt had more branded searches than Ozito among power tool brands in New Zealand. DeWalt had about 20,400 branded searches, while Ozito had 7,280. DeWalt made up 23.4% of all power tool brand searches we track, and Ozito accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about power tool brands, DeWalt appeared in all five answers and Ozito in none.

Among power tool brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 3 searches for every 1 for Ozito

DeWalt 20.4K searchesOzito 7.3K searches

Who does AI mention more?

DeWalt, mentioned in every answer we collected

DeWalt in 5 of 5Ozito in 0 of 5

Who does AI recommend more?

DeWalt, the only one of the two named

DeWalt first in 5Ozito never named

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Ozito did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. HiKOKI5th
  6. Bosch6th
  7. Stanley7th
  8. Ozito–
  9. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Ozito more popular in search?

This chart shows how often people search Google for DeWalt and Ozito by name. Each line represents a brand's share of searches for all nine power tool brands we track, month by month, from searches in New Zealand.

DeWalt and Ozito among power tool brands in New Zealand, by month

Share of searches by month for DeWalt, Ozito. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanleyBosch
Oct 202531%21.8%19.4%9.5%9%3.6%3.2%2.4%0.01%
Nov 202528.1%23.7%23.1%8.9%8.5%2.9%2.6%2.2%0.01%
Dec 202528.5%20%24.6%9.2%9.9%2.8%2.3%2.7%0.01%
Jan 202629.1%20.9%22.5%9%10.6%3%2.6%2.3%0.01%
Feb 202629.9%23.8%19.4%9.8%8.2%3.2%3.2%2.5%0.02%
Mar 202628.7%22.7%20.2%10.6%8.1%3.6%3.6%2.5%0.01%
Apr 202629.2%23.6%19.6%9.9%9%3.2%2.9%2.6%0.02%
May 202629.3%25%16.7%11.5%8.3%3.2%3.4%2.6%0.01%
Jun 202628.1%27%15.4%11.2%8.1%4%3.7%2.6%0.01%
Jul 202628.1%25.3%15.6%11.7%9%3.8%3.7%2.7%0.01%
Aug 202627.7%25.2%16.7%12.1%8.6%4%3%2.6%0.01%
Sep 202628.7%23.4%19.1%10.8%8.3%3.6%3.6%2.5%0.01%

How has the DeWalt and Ozito comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Ozito in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in New Zealand moved from 21.8% to 23.4%, and its estimated monthly branded searches moved from 15.5K to 20.4K.
  • Across the 12 months ending September 2026, Ozito’s share of searches among power tool brands in New Zealand moved from 9% to 8.3%, and its estimated monthly branded searches moved from 6.4K to 7.3K.

How did search popularity change for New Zealand power tool brands in September 2026?

2 changes

  1. In September 2026, DeWalt lost share of searches among power tool brands in New Zealand, from 25.2% to 23.4%.

  2. Estimated monthly branded searches for Ozito in New Zealand rose 14.1% over 12 measured months, from 6.4K to 7.3K in September 2026.

How are branded searches counted?

35 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Ozito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

19 branded search terms

  • dewalt
  • dewalt battery
  • dewalt blower
  • dewalt chainsaw
  • dewalt drill
  • dewalt drop saw
  • dewalt grass trimmer
  • dewalt grinder
  • dewalt impact wrench
  • dewalt laser
  • dewalt laser level
  • dewalt multi tool
  • dewalt planer
  • dewalt redemption
  • dewalt router
  • dewalt sander
  • dewalt table saw
  • dewalt tool box
  • dewalt tools

Ozito

16 branded search terms

  • battery ozito
  • impact drill ozito
  • ozito
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito drill
  • ozito grinder
  • ozito impact wrench
  • ozito multi tool
  • ozito power tools
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router
  • ozito tools

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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