Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among power tool brands in New Zealand. Makita had about 25,000 branded searches, while Ryobi had 16,700. Makita made up 28.7% of all power tool brand searches we track, and Ryobi accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about power tool brands, Makita appeared in all five answers and Ryobi in four. Makita was mentioned before Ryobi in every answer.

Among power tool brands in New Zealand in September 2026

Who do people search for more?

Makita, about 50% more searches than Ryobi

Makita 25K searchesRyobi 16.6K searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5Ryobi in 4 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in every answer

Makita first in 5Ryobi never first

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ryobi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ryobi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Milwaukee2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. HiKOKI5th
  6. Bosch6th
  7. Stanley7th
  8. Ozito–
  9. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all nine power tool brands we track, month by month, from searches in New Zealand.

Makita and Ryobi among power tool brands in New Zealand, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltRyobiMilwaukeeOzitoHiKOKIFestoolStanleyBosch
Oct 202531%21.8%19.4%9.5%9%3.6%3.2%2.4%0.01%
Nov 202528.1%23.7%23.1%8.9%8.5%2.9%2.6%2.2%0.01%
Dec 202528.5%20%24.6%9.2%9.9%2.8%2.3%2.7%0.01%
Jan 202629.1%20.9%22.5%9%10.6%3%2.6%2.3%0.01%
Feb 202629.9%23.8%19.4%9.8%8.2%3.2%3.2%2.5%0.02%
Mar 202628.7%22.7%20.2%10.6%8.1%3.6%3.6%2.5%0.01%
Apr 202629.2%23.6%19.6%9.9%9%3.2%2.9%2.6%0.02%
May 202629.3%25%16.7%11.5%8.3%3.2%3.4%2.6%0.01%
Jun 202628.1%27%15.4%11.2%8.1%4%3.7%2.6%0.01%
Jul 202628.1%25.3%15.6%11.7%9%3.8%3.7%2.7%0.01%
Aug 202627.7%25.2%16.7%12.1%8.6%4%3%2.6%0.01%
Sep 202628.7%23.4%19.1%10.8%8.3%3.6%3.6%2.5%0.01%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Ryobi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in New Zealand moved from 31% to 28.7%, and its estimated monthly branded searches moved from 22K to 25K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in New Zealand moved from 19.4% to 19.1%, and its estimated monthly branded searches moved from 13.7K to 16.6K.

How did search popularity change for New Zealand power tool brands in September 2026?

2 changes

  1. In September 2026, Ryobi gained share of searches among power tool brands in New Zealand, from 16.7% to 19.1%.

  2. In September 2026, Makita gained share of searches among power tool brands in New Zealand, from 27.7% to 28.7%.

How are branded searches counted?

29 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

17 branded search terms

  • makita
  • makita battery
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita drill
  • makita hedge cutter
  • makita impact wrench
  • makita mowers
  • makita multi tool
  • makita planer
  • makita router
  • makita sander
  • makita skill saw
  • makita tool
  • makita track saw
  • makita trimmers

Ryobi

12 branded search terms

  • ryobi
  • ryobi battery
  • ryobi bench saw
  • ryobi blower
  • ryobi chainsaw
  • ryobi drill
  • ryobi hand blower
  • ryobi nailer
  • ryobi power washers
  • ryobi sander
  • ryobi tool
  • ryobi weed eater

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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