How popular isMakita?
In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 31.2% of all New Zealand power screwdriver brand searches, placing Makita second out of five brands. When we asked both ChatGPT and Google AI Overviews about power screwdriver brands, Makita appeared in three of the four answers and was the second most recommended of the five.
Makita is the second most searched of 5 competitors and the second most recommended in AI answers.
RyobiShare of searches 32.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
MakitaShare of searches 31.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 19.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
BoschShare of searches 6.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top power screwdriver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Makita was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about power screwdriver brands
4 answers
Asked ChatGPT
“Which power screwdriver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power screwdriver brands in New Zealand?”
Asked ChatGPT
“What's the best power screwdriver brand in New Zealand for quick assembly?”
Searched Google, AI Overview
“best power screwdriver”
Searched Google, AI Overview
“cordless screwdriver nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which power screwdriver brands compete with Makita?
Share of searches by month for Ryobi, Makita, DeWalt, Milwaukee, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 30.8% | 19.6% | 10.3% | 7.5% |
| Nov 2025 | 37.8% | 24.7% | 22.4% | 9.2% | 6% |
| Dec 2025 | 41.4% | 27% | 17.7% | 8.7% | 5.3% |
| Jan 2026 | 36.3% | 30.3% | 19.2% | 8.1% | 6% |
| Feb 2026 | 30.7% | 31.8% | 20.8% | 10.4% | 6.3% |
| Mar 2026 | 34.1% | 29.7% | 20.2% | 10.2% | 5.9% |
| Apr 2026 | 31.7% | 31.8% | 20.2% | 10.2% | 6.3% |
| May 2026 | 26.4% | 31.9% | 20.9% | 13% | 7.7% |
| Jun 2026 | 26.2% | 30% | 24% | 12.6% | 7.3% |
| Jul 2026 | 27% | 31.9% | 20.9% | 12.5% | 7.7% |
| Aug 2026 | 29.2% | 27.6% | 20.8% | 15.7% | 6.7% |
| Sep 2026 | 32.2% | 31.2% | 19.2% | 11.3% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 8.4K | +19.4% | +2.9 points | |
| 2, held 2nd | 31.2% | 8.1K | +22.7% | +3.6 points | |
| 3, held 3rd | 19.2% | 5K | 0% | -1.7 points | |
| 4, held 4th | 11.3% | 3K | -21.3% | -4.3 points | |
| 5, held 5th | 6.2% | 1.6K | 0% | -0.5 points |
1.
Ryobi32.2%
Held 1st. 8.4K estimated branded searches, +19.4% vs prior month. Share +2.9 points.
2.
Makita31.2%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +3.6 points.
3.
DeWalt19.2%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.
11.3%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.3 points.
5.
Bosch6.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare popularity between Makita and its closest rivals
Every comparison with Makita
60 comparisons
- DeWalt vs Makita
- Honda vs Makita
- Makita vs Ryobi
- Makita vs Stihl
- Makita vs Milwaukee
- Husqvarna vs Makita
- Makita vs Ozito
- John Deere vs Makita
- HiKOKI vs Makita
- Festool vs Makita
- Knipex vs Makita
- Makita vs Stanley
- Hilti vs Makita
- Makita vs Masport
- Makita vs Mikasa
- Gorilla Glue vs Makita
- Fiskars vs Makita
- Makita vs Victa
- Makita vs Senco
- Honda Power Equipment vs Makita
- Lawnmaster vs Makita
- Makita vs Paslode
- Makita vs ToughBuilt
- Makita vs Veto Pro Pac
- Cub Cadet vs Makita
- ECHO vs Makita
- Gardena vs Makita
- Badger Tool Belts vs Makita
- Makita vs Silky
- Buckaroo vs Makita
- Bahco vs Makita
- Makita vs Sutton Tools
- Makita vs Rapid
- Makita vs RUPES
- Makita vs Metabo
- Felco vs Makita
- Makita vs Rover
- Makita vs Tactix
- Makita vs RIDGID
- Makita vs Wolf-Garten
- Full Boar vs Makita
- Irwin vs Makita
- Makita vs Tajima
- Bobcat vs Makita
- Makita vs Shindaiwa
- Makita vs Stanley
- Makita vs Wacker Neuson
- Greenworks vs Makita
- Makita vs Sigma
- Bosch Professional vs Makita
- Makita vs Mirka
- Makita vs Occidental Leather
- Makita vs Rothenberger
- ARS vs Makita
- Makita vs Rubi
- Lie-Nielsen vs Makita
- Makita vs PFERD
- Makita vs Spear & Jackson
- Diamondback Toolbelts vs Makita
- Arrow vs Makita
How has branded search demand for Makita changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
- Across the 12 months ending September 2026, Makita’s share of searches among power screwdriver brands in New Zealand peaked at 31.9% in May 2026 and was lowest at 24.7% in November 2025.
How did search popularity change for New Zealand power screwdriver brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among power screwdriver brands in New Zealand, from 27.6% to 31.2%.
In September 2026, Ryobi gained share of searches among power screwdriver brands in New Zealand, from 29.2% to 32.2%.
In September 2026, Milwaukee lost share of searches among power screwdriver brands in New Zealand, from 15.7% to 11.3%.
In September 2026, DeWalt lost share of searches among power screwdriver brands in New Zealand, from 20.8% to 19.2%.
In September 2026, Bosch lost share of searches among power screwdriver brands in New Zealand, from 6.7% to 6.2%.
How are Makita’s branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- makita
- makita battery
- makita blower
- makita chainsaw
- makita chop saw
- makita drill
- makita edger
- makita hedge cutter
- makita impact wrench
- makita lawn mower
- makita led light
- makita mower
- makita mowers
- makita multi tool
- makita planer
- makita router
- makita sander
- makita skill saw
- makita tool
- makita track saw
- makita trimmers
- makita work light
Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Makita compete?
Is Makita your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.