Hand planer brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched hand planer brand in New Zealand, accounting for 44.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Stanley showed up in every answer. Stanley was recommended most often, coming first in three out of five responses.
MakitaShare of searches 44.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RyobiShare of searches 40.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- FestoolShare of searches 14.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
StanleyShare of searches 0.54%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Lie-NielsenShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top hand planer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stanley appeared every time. Stanley was recommended most often, coming first in three out of five answers. Veritas was second, and Lie-Nielsen was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hand planer brands
5 answers
Asked ChatGPT
“Which hand planer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand planer brands in New Zealand?”
Asked ChatGPT
“What's the best hand planer brand in New Zealand for woodworking projects?”
Searched Google, AI Overview
“hand planer nz”
Searched Google, AI Overview
“wood planer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hand planer brands do people search for most?
This chart shows how often people search Google for each hand planer brand by name. Each line represents a brand's share of searches for all six hand planer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Stanley | Lie-Nielsen | Veritas |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 41.2% | 13.3% | 0.68% | 0.43% | 0.18% |
| Nov 2025 | 36.1% | 53.1% | 9.9% | 0.46% | 0.36% | 0.1% |
| Dec 2025 | 36.7% | 54% | 8.3% | 0.57% | 0.36% | 0.1% |
| Jan 2026 | 41.7% | 47.3% | 9.6% | 0.71% | 0.53% | 0.12% |
| Feb 2026 | 45.1% | 41.3% | 12.4% | 0.56% | 0.44% | 0.19% |
| Mar 2026 | 40.9% | 45% | 13% | 0.51% | 0.28% | 0.23% |
| Apr 2026 | 44.8% | 42.5% | 11.3% | 0.76% | 0.44% | 0.19% |
| May 2026 | 47.1% | 37.4% | 14.3% | 0.79% | 0.33% | 0.2% |
| Jun 2026 | 46.1% | 36.9% | 15.4% | 0.88% | 0.57% | 0.19% |
| Jul 2026 | 46.7% | 35.5% | 15.9% | 1.1% | 0.58% | 0.19% |
| Aug 2026 | 43.9% | 41.2% | 13.4% | 0.84% | 0.42% | 0.18% |
| Sep 2026 | 44.1% | 40.3% | 14.7% | 0.54% | 0.25% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 9K | +22.7% | +0.2 points | |
| 2, held 2nd | 40.3% | 8.2K | +19.4% | -1 points | |
| 3, held 3rd | 14.7% | 3K | +33.9% | +1.3 points | |
| 4, held 4th | 0.54% | 110 | -21.4% | -0.3 points | |
| 5, held 5th | 0.25% | 50 | -28.6% | -0.2 points | |
| 6, held 6th | 0.15% | 30 | 0% | 0 points |
1.
Makita44.1%
Held 1st. 9K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
2.
Ryobi40.3%
Held 2nd. 8.2K estimated branded searches, +19.4% vs prior month. Share -1 points.
3.Festool
14.7%
Held 3rd. 3K estimated branded searches, +33.9% vs prior month. Share +1.3 points.
4.
Stanley0.54%
Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.
0.25%
Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.
6.
Veritas0.15%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among hand planer brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among hand planer brands in New Zealand, with an estimated 9K branded searches, 44.1% of all searches for the six we track. Ryobi is in 2nd place, 3.8 percentage points behind at 40.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 44.2% → 44.1% | 47.1%May 2026 | 36.1%Nov 2025 | 1st |
| Ryobi | 41.2% → 40.3% | 54%Dec 2025 | 35.5%Jul 2026 | 2nd |
| Festool | 13.3% → 14.7% | 15.9%Jul 2026 | 8.3%Dec 2025 | 3rd |
| Stanley | 0.68% → 0.54% | 1.1%Jul 2026 | 0.46%Nov 2025 | 4th |
| Lie-Nielsen | 0.43% → 0.25% | 0.58%Jul 2026 | 0.25%Sep 2026 | 5th |
| Veritas | 0.18% → 0.15% | 0.23%Mar 2026 | 0.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand decreased from 41.2% to 40.3%.
- Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands in New Zealand increased from 13.3% to 14.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among hand planer brands in New Zealand peaked at 47.1% in May 2026 and was lowest at 36.1% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand peaked at 54% in December 2025 and was lowest at 35.5% in July 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands in New Zealand peaked at 15.9% in July 2026 and was lowest at 8.3% in December 2025.
- Across the 12 months ending September 2026, Makita, Stanley, Lie-Nielsen and Veritas held steady: their share of searches among hand planer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hand planer brands in September 2026?
4 changes
In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%.
In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%.
Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026.
Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
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