Brandwave

How popular isVeritas?

In September 2026, people searched for Veritas by name about 30 times in New Zealand, about the same as the previous year. These searches made up 0.15% of all New Zealand hand planer brand searches, placing Veritas sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about hand planer brands, Veritas appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Veritas is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 44.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 40.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. FestoolShare of searches 14.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. StanleyShare of searches 0.54%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. VeritasShare of searches 0.15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Veritas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Veritas is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Veritas2nd
  3. Lie-Nielsen3rd
  4. Makita4th
  5. Festool5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hand planer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand planer brands compete with Veritas?

Veritas against hand planer brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Festool, Veritas. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFestoolStanleyLie-NielsenVeritas
Oct 202544.2%41.2%13.3%0.68%0.43%0.18%
Nov 202536.1%53.1%9.9%0.46%0.36%0.1%
Dec 202536.7%54%8.3%0.57%0.36%0.1%
Jan 202641.7%47.3%9.6%0.71%0.53%0.12%
Feb 202645.1%41.3%12.4%0.56%0.44%0.19%
Mar 202640.9%45%13%0.51%0.28%0.23%
Apr 202644.8%42.5%11.3%0.76%0.44%0.19%
May 202647.1%37.4%14.3%0.79%0.33%0.2%
Jun 202646.1%36.9%15.4%0.88%0.57%0.19%
Jul 202646.7%35.5%15.9%1.1%0.58%0.19%
Aug 202643.9%41.2%13.4%0.84%0.42%0.18%
Sep 202644.1%40.3%14.7%0.54%0.25%0.15%

  1. 1.Makita

    44.1%

    Held 1st. 9K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  2. 2.Ryobi

    40.3%

    Held 2nd. 8.2K estimated branded searches, +19.4% vs prior month. Share -1 points.

  3. 3.Festool

    14.7%

    Held 3rd. 3K estimated branded searches, +33.9% vs prior month. Share +1.3 points.

  4. 4.Stanley

    0.54%

    Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.3 points.

  5. 5.Lie-Nielsen

    0.25%

    Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  6. 6.Veritas

    0.15%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Veritas and its closest rivals

How has branded search demand for Veritas changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Veritas in New Zealand held steady at 30.
  • Across the 12 months ending September 2026, Veritas’ share of searches among hand planer brands in New Zealand held steady, from 0.18% to 0.15%.

How did search popularity change for New Zealand hand planer brands in September 2026?

4 changes

  1. In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%.

  2. In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%.

  3. Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026.

  4. Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are Veritas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Veritas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • veritas planes
  • veritas tools

Do you work for Veritas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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