Stanley vs Veritas:Which is more popular?
In September 2026, Stanley had more branded searches than Veritas among hand planer brands in New Zealand. Stanley had about 110 branded searches, while Veritas had 30. Stanley made up 0.54% of all hand planer brand searches we track, and Veritas accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about hand planer brands, Stanley appeared in all five answers and Veritas in three. Stanley was mentioned before Veritas in three out of five answers.
Who do people search for more?
Stanley, about 4 searches for every 1 for Veritas
Who does AI mention more?
Stanley, mentioned in every answer we collected
Who does AI recommend more?
Stanley, named ahead of Veritas in 3 of 5 answers
Follow Stanley vs Veritas and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hand planer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. Veritas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley was listed before Veritas in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hand planer brands
5 answers
Asked ChatGPT
“Which hand planer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand planer brands in New Zealand?”
Asked ChatGPT
“What's the best hand planer brand in New Zealand for woodworking projects?”
Searched Google, AI Overview
“hand planer nz”
Searched Google, AI Overview
“wood planer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Stanley or Veritas more popular in search?
This chart shows how often people search Google for Stanley and Veritas by name. Each line represents a brand's share of searches for all six hand planer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley, Veritas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Stanley | Lie-Nielsen | Veritas |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 41.2% | 13.3% | 0.68% | 0.43% | 0.18% |
| Nov 2025 | 36.1% | 53.1% | 9.9% | 0.46% | 0.36% | 0.1% |
| Dec 2025 | 36.7% | 54% | 8.3% | 0.57% | 0.36% | 0.1% |
| Jan 2026 | 41.7% | 47.3% | 9.6% | 0.71% | 0.53% | 0.12% |
| Feb 2026 | 45.1% | 41.3% | 12.4% | 0.56% | 0.44% | 0.19% |
| Mar 2026 | 40.9% | 45% | 13% | 0.51% | 0.28% | 0.23% |
| Apr 2026 | 44.8% | 42.5% | 11.3% | 0.76% | 0.44% | 0.19% |
| May 2026 | 47.1% | 37.4% | 14.3% | 0.79% | 0.33% | 0.2% |
| Jun 2026 | 46.1% | 36.9% | 15.4% | 0.88% | 0.57% | 0.19% |
| Jul 2026 | 46.7% | 35.5% | 15.9% | 1.1% | 0.58% | 0.19% |
| Aug 2026 | 43.9% | 41.2% | 13.4% | 0.84% | 0.42% | 0.18% |
| Sep 2026 | 44.1% | 40.3% | 14.7% | 0.54% | 0.25% | 0.15% |
How has the Stanley and Veritas comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Veritas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among hand planer brands in New Zealand moved from 0.68% to 0.54%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, Veritas’ share of searches among hand planer brands in New Zealand moved from 0.18% to 0.15%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand hand planer brands in September 2026?
0 changes
Neither Stanley nor Veritas moved beyond provider rounding among hand planer brands in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Stanley’s and Veritas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hand planer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.