Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among hand planer brands in New Zealand. Makita had about 8,980 branded searches, while Ryobi had 8,200. Makita made up 44.1% of all hand planer brand searches we track, and Ryobi accounted for 40.3%. When we asked ChatGPT and Google AI Overviews about hand planer brands, Makita appeared in two of the five answers and Ryobi in one. Makita was mentioned before Ryobi in every answer that named either.

Among hand planer brands in New Zealand in September 2026

Who do people search for more?

Makita, about 10% more searches than Ryobi

Makita 9K searchesRyobi 8.2K searches

Who does AI mention more?

Makita, mentioned in 2 of 5 answers, Ryobi in 1

Makita in 2 of 5Ryobi in 1 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in 2 of 2 answers

Makita first in 2Ryobi never first

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ryobi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Ryobi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. Veritas2nd
  3. Lie-Nielsen3rd
  4. Makita4th
  5. Festool5th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hand planer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all six hand planer brands we track, month by month, from searches in New Zealand.

Makita and Ryobi among hand planer brands in New Zealand, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFestoolStanleyLie-NielsenVeritas
Oct 202544.2%41.2%13.3%0.68%0.43%0.18%
Nov 202536.1%53.1%9.9%0.46%0.36%0.1%
Dec 202536.7%54%8.3%0.57%0.36%0.1%
Jan 202641.7%47.3%9.6%0.71%0.53%0.12%
Feb 202645.1%41.3%12.4%0.56%0.44%0.19%
Mar 202640.9%45%13%0.51%0.28%0.23%
Apr 202644.8%42.5%11.3%0.76%0.44%0.19%
May 202647.1%37.4%14.3%0.79%0.33%0.2%
Jun 202646.1%36.9%15.4%0.88%0.57%0.19%
Jul 202646.7%35.5%15.9%1.1%0.58%0.19%
Aug 202643.9%41.2%13.4%0.84%0.42%0.18%
Sep 202644.1%40.3%14.7%0.54%0.25%0.15%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Ryobi took it in November 2025, Makita took it in February 2026, Ryobi took it in March 2026, Makita took it in April 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among hand planer brands in New Zealand moved from 44.2% to 44.1%, and its estimated monthly branded searches moved from 7.2K to 9K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand moved from 41.2% to 40.3%, and its estimated monthly branded searches moved from 6.7K to 8.2K.

How did search popularity change for New Zealand hand planer brands in September 2026?

2 changes

  1. In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%.

  2. Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita planer

Ryobi

3 branded search terms

  • ryobi
  • ryobi hand blower
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among hand planer brands

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