Festool vs Ryobi:Which is more popular?
In September 2026, Ryobi had more branded searches than Festool among hand planer brands in New Zealand. Ryobi had about 8,200 branded searches, while Festool had 3,000. Ryobi made up 40.3% of all hand planer brand searches we track, and Festool accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about hand planer brands, Festool and Ryobi each appeared in one of the five answers. Festool and Ryobi were each mentioned first in one of the two answers that named either.
Who do people search for more?
Ryobi, about 3 searches for every 1 for Festool
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top hand planer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Festool was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ryobi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Festool and Ryobi were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veritas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hand planer brands
5 answers
Asked ChatGPT
“Which hand planer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand planer brands in New Zealand?”
Asked ChatGPT
“What's the best hand planer brand in New Zealand for woodworking projects?”
Searched Google, AI Overview
“hand planer nz”
Searched Google, AI Overview
“wood planer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Festool or Ryobi more popular in search?
This chart shows how often people search Google for Festool and Ryobi by name. Each line represents a brand's share of searches for all six hand planer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Stanley | Lie-Nielsen | Veritas |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 41.2% | 13.3% | 0.68% | 0.43% | 0.18% |
| Nov 2025 | 36.1% | 53.1% | 9.9% | 0.46% | 0.36% | 0.1% |
| Dec 2025 | 36.7% | 54% | 8.3% | 0.57% | 0.36% | 0.1% |
| Jan 2026 | 41.7% | 47.3% | 9.6% | 0.71% | 0.53% | 0.12% |
| Feb 2026 | 45.1% | 41.3% | 12.4% | 0.56% | 0.44% | 0.19% |
| Mar 2026 | 40.9% | 45% | 13% | 0.51% | 0.28% | 0.23% |
| Apr 2026 | 44.8% | 42.5% | 11.3% | 0.76% | 0.44% | 0.19% |
| May 2026 | 47.1% | 37.4% | 14.3% | 0.79% | 0.33% | 0.2% |
| Jun 2026 | 46.1% | 36.9% | 15.4% | 0.88% | 0.57% | 0.19% |
| Jul 2026 | 46.7% | 35.5% | 15.9% | 1.1% | 0.58% | 0.19% |
| Aug 2026 | 43.9% | 41.2% | 13.4% | 0.84% | 0.42% | 0.18% |
| Sep 2026 | 44.1% | 40.3% | 14.7% | 0.54% | 0.25% | 0.15% |
How has the Festool and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands in New Zealand moved from 13.3% to 14.7%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among hand planer brands in New Zealand moved from 41.2% to 40.3%, and its estimated monthly branded searches moved from 6.7K to 8.2K.
How did search popularity change for New Zealand hand planer brands in September 2026?
2 changes
In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%.
In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Festool’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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