How popular isFestool in search?
In August 2026, there were an estimated 2.9K branded searches for Festool in New Zealand which held steady over the last 11 months. Festool holds 3% estimated Share of Search among New Zealand power tool brands and is ranked 7th of 8 competitors for search popularity.
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Which power tool brands compete with Festool?
Share of Search by month for Makita, DeWalt, Ryobi, Milwaukee, Ozito, HiKOKI, Festool, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.5% | 26.6K | +10.1% | -0.7 points | |
| 2, held 2nd | 22.7% | 22K | +14% | +0.2 points | |
| 3, held 3rd | 19.4% | 18.8K | +19.8% | +1.1 points | |
| 4, held 4th | 12.6% | 12.2K | +15.6% | +0.3 points | |
| 5, held 5th | 8% | 7.8K | +10.7% | -0.2 points | |
| 6, held 6th | 3.8% | 3.6K | +15.6% | +0.1 points | |
| 7, held 7th | 3% | 2.9K | -6.4% | -0.6 points | |
| 8, held 8th | 2.9% | 2.8K | +3.3% | -0.3 points |
1.
Makita27.5%
held 1st · 26.6K estimated branded searches · +10.1% vs prior month · -0.7 points
2.
DeWalt22.7%
held 2nd · 22K estimated branded searches · +14% vs prior month · +0.2 points
3.
Ryobi
19.4%
held 3rd · 18.8K estimated branded searches · +19.8% vs prior month · +1.1 points
12.6%
held 4th · 12.2K estimated branded searches · +15.6% vs prior month · +0.3 points
5.
Ozito8%
held 5th · 7.8K estimated branded searches · +10.7% vs prior month · -0.2 points
6.
HiKOKI
3.8%
held 6th · 3.6K estimated branded searches · +15.6% vs prior month · +0.1 points
7.Festool
3%
held 7th · 2.9K estimated branded searches · -6.4% vs prior month · -0.6 points
8.
Stanley2.9%
held 8th · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points
Compare search popularity between Festool and its closest rivals
How has branded search demand for Festool changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Festool in New Zealand held steady at 2.9K.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among power tool brands in New Zealand peaked at 3.6% in July 2026 and was lowest at 2.2% in December 2025.
How did search popularity change for New Zealand power tool brands in August 2026?
6 changes
In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.
In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.
In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.
Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026.
Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026.
Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026.
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- festool
- festool battery
- festool chop saw
- festool domino
- festool domino df 500
- festool drill
- festool dust extractor
- festool near me
- festool nz
- festool online
- festool orbital sander
- festool planer
- festool plunge saw
- festool router
- festool sander
- festool table saw
- festool tools
- festool track
- festool track saw
- festool vacuum
- festool vacuum nz
- festool wall sander
Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.