Festool vs Stanley:Which is more popular by branded search in New Zealand?

Name: Festool vs Stanley: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Festool and Stanley were level on Share of Search among power tool brands in New Zealand, with an estimated 2.9K versus 2.8K branded searches, at 3% and 2.9% estimated Share of Search.

Share of Search among power tool brands in New Zealand in August 2026Which is more popular in search, Festool or Stanley?

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Which is more popular in search, Festool or Stanley?

Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Festool and Stanley among power tool brands in New Zealand, by month

Month	Makita	DeWalt	Ryobi	Milwaukee	Ozito	HiKOKI	Festool	Stanley
Oct 2025	30.1%	18.5%	25.3%	9.2%	7.9%	3.1%	3.1%	2.8%
Nov 2025	27.7%	19.6%	29.3%	8.6%	7.3%	2.5%	2.5%	2.4%
Dec 2025	27.7%	17%	30%	8.8%	8.7%	2.5%	2.2%	3%
Jan 2026	28.3%	17.5%	28.5%	8.8%	9.1%	2.7%	2.5%	2.6%
Feb 2026	29.7%	20.1%	24.9%	9.4%	7.2%	3%	3%	2.8%
Mar 2026	28.7%	19.5%	24.9%	10.3%	7.1%	3.3%	3.4%	2.7%
Apr 2026	28.9%	20.1%	24.4%	9.8%	7.9%	3%	2.9%	3%
May 2026	28.9%	21.9%	20.3%	11.7%	7.7%	3.1%	3.4%	3%
Jun 2026	28.5%	23.7%	18.2%	11.9%	7.1%	3.7%	3.6%	3.3%
Jul 2026	28.2%	22.5%	18.3%	12.3%	8.2%	3.7%	3.6%	3.2%
Aug 2026	27.5%	22.7%	19.4%	12.6%	8%	3.8%	3%	2.9%
Sep 2026	—	—	—	—	—	—	—	—

How has the Festool and Stanley comparison changed over the last 12 months?

3 findings

The lead changed hands 4 times in the 11 months ending August 2026: Stanley took it in December 2025, Festool took it in February 2026, Stanley took it in April 2026, Festool took it in May 2026.
Across the 11 months ending August 2026, Festool’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches held steady at 2.9K.
Across the 11 months ending August 2026, Stanley’s estimated Share of Search among power tool brands in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 2.6K to 2.8K.

How did search popularity change for New Zealand power tool brands in August 2026?

1 change

In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%.

How each brand is measured

Brandwave collects information about searches that people make online using Festool’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.