Bosch vs Festool:Which is more popular?

In September 2026, Festool had more branded searches than Bosch among power tool brands in New Zealand. Festool had about 3,140 branded searches, while Bosch had 10. Festool made up 3.6% of all power tool brand searches we track, and Bosch accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about power tool brands, Bosch appeared in two of the five answers and Festool in none.

Among power tool brands in New Zealand in September 2026

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Milwaukee	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ryobi	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
HiKOKI	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Bosch	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Stanley	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Ozito	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Festool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HiKOKI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Asked ChatGPT
“Which power tool brand should I buy in New Zealand?”
1. 1Makita
2. 2DeWalt
3. 3Milwaukee
4. 4Ryobi
Asked ChatGPT
“What are the best power tool brands in New Zealand?”
1. 1Makita
2. 2Milwaukee
3. 3DeWalt
4. 4Bosch
5. 5HiKOKI
6. 6Ryobi
Asked ChatGPT
“What's the best power tool brand in New Zealand for home projects and repairs?”
1. 1Makita
2. 2Ryobi
3. 3DeWalt
4. 4Milwaukee
Searched Google, AI Overview
“power tool brands nz”
1. 1Makita
2. 2Milwaukee
3. 3DeWalt
4. 4HiKOKI
5. 5Ryobi
6. 6Bosch
Searched Google, AI Overview
“cordless drill nz”
1. 1Makita
2. 2Milwaukee
3. 3HiKOKI
4. 4DeWalt
5. 5Stanley

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bosch or Festool more popular in search?

This chart shows how often people search Google for Bosch and Festool by name. Each line represents a brand's share of searches for all nine power tool brands we track, month by month, from searches in New Zealand.

Bosch and Festool among power tool brands in New Zealand, by month

Month	Makita	DeWalt	Ryobi	Milwaukee	Ozito	HiKOKI	Festool	Stanley	Bosch
Oct 2025	31%	21.8%	19.4%	9.5%	9%	3.6%	3.2%	2.4%	0.01%
Nov 2025	28.1%	23.7%	23.1%	8.9%	8.5%	2.9%	2.6%	2.2%	0.01%
Dec 2025	28.5%	20%	24.6%	9.2%	9.9%	2.8%	2.3%	2.7%	0.01%
Jan 2026	29.1%	20.9%	22.5%	9%	10.6%	3%	2.6%	2.3%	0.01%
Feb 2026	29.9%	23.8%	19.4%	9.8%	8.2%	3.2%	3.2%	2.5%	0.02%
Mar 2026	28.7%	22.7%	20.2%	10.6%	8.1%	3.6%	3.6%	2.5%	0.01%
Apr 2026	29.2%	23.6%	19.6%	9.9%	9%	3.2%	2.9%	2.6%	0.02%
May 2026	29.3%	25%	16.7%	11.5%	8.3%	3.2%	3.4%	2.6%	0.01%
Jun 2026	28.1%	27%	15.4%	11.2%	8.1%	4%	3.7%	2.6%	0.01%
Jul 2026	28.1%	25.3%	15.6%	11.7%	9%	3.8%	3.7%	2.7%	0.01%
Aug 2026	27.7%	25.2%	16.7%	12.1%	8.6%	4%	3%	2.6%	0.01%
Sep 2026	28.7%	23.4%	19.1%	10.8%	8.3%	3.6%	3.6%	2.5%	0.01%

How has the Bosch and Festool comparison changed over the last 12 months?

3 findings

Festool was ahead of Bosch in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches held steady at 10.
Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in New Zealand moved from 3.2% to 3.6%, and its estimated monthly branded searches moved from 2.3K to 3.1K.

How did search popularity change for New Zealand power tool brands in September 2026?

1 change

In September 2026, Festool gained share of searches among power tool brands in New Zealand, from 3% to 3.6%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Bosch’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.