Brandwave

How popular isFestool?

In September 2026, people searched for Festool by name about 3,140 times in New Zealand, a 36.5% increase from the previous year. These searches made up 16.1% of all New Zealand bench saw brand searches, placing Festool third out of four brands. When we asked both ChatGPT and Google AI Overviews about bench saw brands, Festool did not appear in any of the answers.

Search and AI answers in September 2026

Festool is the third most searched of 4 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 42.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 40.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. FestoolShare of searches 16.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. BoschShare of searches 0.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top bench saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Festool did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Bosch2nd
  3. Ryobi3rd
  4. Festool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Ryobi2 of 3Named in 2 of 3 ChatGPT answers
  • Festool0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bench saw brands

3 answers

  • Asked ChatGPT

    “Which bench saw brand should I buy in New Zealand?”

    1. 1DeWalt
    2. 2Bosch

  • Asked ChatGPT

    “What are the best bench saw brands in New Zealand?”

    1. 1DeWalt
    2. 2Bosch
    3. 3Ryobi

  • Asked ChatGPT

    “What's the best bench saw brand in New Zealand for woodworking projects?”

    1. 1DeWalt
    2. 2Bosch
    3. 3Ryobi

  • Searched Google, AI Overview

    “best bench saw”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “table saw brands”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bench saw brands compete with Festool?

Festool against bench saw brands in New Zealand, by month

Share of searches by month for DeWalt, Ryobi, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltRyobiFestoolBosch
Oct 202542.5%42%15%0.48%
Nov 202543%47%9.7%0.35%
Dec 202535.5%54.8%9.3%0.41%
Jan 202640.2%48.5%10.9%0.33%
Feb 202645.1%40.8%13.7%0.48%
Mar 202641.5%44%14.1%0.43%
Apr 202645.2%41.7%12.5%0.63%
May 202649.7%34.3%15.2%0.76%
Jun 202651.9%32.3%15.1%0.67%
Jul 202650%33.2%16.3%0.6%
Aug 202647.7%38%13.6%0.67%
Sep 202642.7%40.5%16.1%0.6%

  1. 1.DeWalt

    42.7%

    Held 1st. 7.9K estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Ryobi

    40.5%

    Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.5 points.

  3. 3.Festool

    16.1%

    Held 3rd. 3K estimated branded searches, +32.4% vs prior month. Share +2.5 points.

  4. 4.Bosch

    0.6%

    Held 4th. 110 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Festool and its closest rivals

Every comparison with Festool

16 comparisons

How has branded search demand for Festool changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool in New Zealand rose from 2.3K to 3.1K.
  • Across the 12 months ending September 2026, Festool’s share of searches among bench saw brands in New Zealand increased from 15% to 16.1%.
  • Across the 12 months ending September 2026, Festool’s share of searches among bench saw brands in New Zealand peaked at 16.3% in July 2026 and was lowest at 9.3% in December 2025.

How did search popularity change for New Zealand bench saw brands in September 2026?

4 changes

  1. In September 2026, Festool gained share of searches among bench saw brands in New Zealand, from 13.6% to 16.1%.

  2. In September 2026, Ryobi gained share of searches among bench saw brands in New Zealand, from 38% to 40.5%.

  3. In September 2026, DeWalt lost share of searches among bench saw brands in New Zealand, from 47.7% to 42.7%.

  4. Estimated monthly branded searches for Bosch in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Festool’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • festool
  • festool battery
  • festool chop saw
  • festool domino
  • festool drill
  • festool dust extractor
  • festool orbital sander
  • festool planer
  • festool plunge saw
  • festool router
  • festool sander
  • festool tools
  • festool track
  • festool track saw
  • festool vacuum
  • festool wall sander

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Festool compete?

Festool is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands7th of 93.6%Show ranking
Hand sander brands5th of 610.1%Show ranking
Orbital sander brands4th of 610.1%Show ranking
Palm sander brands5th of 610.4%Show ranking
Biscuit joiner brands4th of 611.1%Show ranking
Reciprocating saw brands4th of 610.9%Show ranking
Compound miter saw brands4th of 611.3%Show ranking
Drywall sander brands4th of 711.6%Show ranking
Panel saw brands3rd of 611.8%Show ranking
Belt sander brands4th of 512.2%Show ranking
Chain mortiser brands3rd of 512.7%Show ranking
Dust extractor brands3rd of 813.5%Show ranking
Hand planer brands3rd of 614.7%Show ranking
Bench saw brands3rd of 416.1%Shown above
Router circle jig brands3rd of 418.8%Show ranking
Router table brands2nd of 621.4%Show ranking
Countersink bit brands2nd of 526.3%Show ranking
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