Orbital sander brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched orbital sander brand in New Zealand, accounting for 33.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Makita and Bosch were mentioned most often, in four of the five answers. Makita was recommended most often, coming first in all four responses that gave a list.
MakitaShare of searches 33.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 27.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 19%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- FestoolShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MilwaukeeShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top orbital sander brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Bosch were mentioned most often, in four of the five answers. Makita was recommended most often, coming first in all four answers that gave a list. Bosch was second, and Ryobi and Milwaukee tied for third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about orbital sander brands
5 answers
Asked ChatGPT
“Which orbital sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best orbital sander brands in New Zealand?”
Asked ChatGPT
“What's the best orbital sander brand in New Zealand for wood sanding?”
Searched Google, AI Overview
“sander for wood”
Searched Google, AI Overview
“cordless orbital sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which orbital sander brands do people search for most?
This chart shows how often people search Google for each orbital sander brand by name. Each line represents a brand's share of searches for all six orbital sander brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 27.5% | 19.5% | 9.2% | 9.2% | 0.58% |
| Nov 2025 | 28% | 33.8% | 22.6% | 6.7% | 8.4% | 0.48% |
| Dec 2025 | 30.4% | 36.7% | 18.2% | 6.1% | 7.9% | 0.63% |
| Jan 2026 | 33.3% | 32.6% | 19.2% | 6.9% | 7.3% | 0.7% |
| Feb 2026 | 34.3% | 27.5% | 20% | 8.7% | 9.1% | 0.47% |
| Mar 2026 | 31.9% | 30% | 19.3% | 9.3% | 8.9% | 0.55% |
| Apr 2026 | 34.8% | 27.9% | 19.7% | 7.8% | 9.1% | 0.6% |
| May 2026 | 34.9% | 22.9% | 20.5% | 9.6% | 11.5% | 0.6% |
| Jun 2026 | 32.7% | 22.6% | 23% | 10% | 11.1% | 0.56% |
| Jul 2026 | 34.3% | 23.2% | 20.4% | 10.6% | 11% | 0.59% |
| Aug 2026 | 30.7% | 25.4% | 21.1% | 8.5% | 13.8% | 0.52% |
| Sep 2026 | 33.2% | 27.3% | 19% | 10.1% | 9.8% | 0.57% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 10K | +20% | +2.5 points | |
| 2, held 2nd | 27.3% | 8.2K | +19.4% | +1.9 points | |
| 3, held 3rd | 19% | 5.7K | 0% | -2.1 points | |
| 4, moved from 5th to 4th | 10.1% | 3K | +33.2% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.8% | 3K | -21.3% | -4 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.57% | 170 | +21.4% | 0 points |
1.
Makita33.2%
Held 1st. 10K estimated branded searches, +20% vs prior month. Share +2.5 points.
2.
Ryobi27.3%
Held 2nd. 8.2K estimated branded searches, +19.4% vs prior month. Share +1.9 points.
3.
DeWalt19%
Held 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -2.1 points.
4.Festool
10.1%
Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.7 points.
9.8%
Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4 points.
6.
Bosch0.57%
Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
Which brand is most popular in search among orbital sander brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among orbital sander brands in New Zealand, with an estimated 10K branded searches, 33.2% of all searches for the six we track. Ryobi is in 2nd place, 5.9 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 34.1% → 33.2% | 34.9%May 2026 | 28%Nov 2025 | 1st |
| Ryobi | 27.5% → 27.3% | 36.7%Dec 2025 | 22.6%Jun 2026 | 2nd |
| DeWalt | 19.5% → 19% | 23%Jun 2026 | 18.2%Dec 2025 | 3rd |
| Festool | 9.2% → 10.1% | 10.6%Jul 2026 | 6.1%Dec 2025 | 4th |
| Milwaukee | 9.2% → 9.8% | 13.8%Aug 2026 | 7.3%Jan 2026 | 5th |
| Bosch | 0.58% → 0.57% | 0.7%Jan 2026 | 0.47%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among orbital sander brands in New Zealand decreased from 34.1% to 33.2%.
- Across the 12 months ending September 2026, Festool’s share of searches among orbital sander brands in New Zealand increased from 9.2% to 10.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among orbital sander brands in New Zealand increased from 9.2% to 9.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among orbital sander brands in New Zealand peaked at 34.9% in May 2026 and was lowest at 28% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among orbital sander brands in New Zealand peaked at 36.7% in December 2025 and was lowest at 22.6% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among orbital sander brands in New Zealand peaked at 23% in June 2026 and was lowest at 18.2% in December 2025.
- Across the 12 months ending September 2026, Festool’s share of searches among orbital sander brands in New Zealand peaked at 10.6% in July 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among orbital sander brands in New Zealand peaked at 13.8% in August 2026 and was lowest at 7.3% in January 2026.
- Across the 12 months ending September 2026, Ryobi, DeWalt and Bosch held steady: their share of searches among orbital sander brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand orbital sander brands in September 2026?
6 changes
In September 2026, Festool overtook Milwaukee to rank 4th among orbital sander brands in New Zealand, with 10.1% of the searches.
In September 2026, Makita gained share of searches among orbital sander brands in New Zealand, from 30.7% to 33.2%.
In September 2026, Ryobi gained share of searches among orbital sander brands in New Zealand, from 25.4% to 27.3%.
In September 2026, Milwaukee lost share of searches among orbital sander brands in New Zealand, from 13.8% to 9.8%.
In September 2026, DeWalt lost share of searches among orbital sander brands in New Zealand, from 21.1% to 19%.
Estimated monthly branded searches for Bosch in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Compare popularity between leading brands
- Makita vs Ryobi: compare popularity
- Makita vs DeWalt: compare popularity
- Makita vs Festool: compare popularity
- Makita vs Milwaukee: compare popularity
- Ryobi vs DeWalt: compare popularity
- Ryobi vs Festool: compare popularity
- Ryobi vs Milwaukee: compare popularity
- DeWalt vs Festool: compare popularity
- DeWalt vs Milwaukee: compare popularity
- Festool vs Milwaukee: compare popularity
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